Maria Tash
American jewelry designer and body piercer From Wikipedia, the free encyclopedia
Maria Tash (born Maria Tashjian in West Islip, New York) is a jewelry designer and retailer. Tash founded the eponymous Maria Tash, a New York-based luxury piercing and fine jewelry brand.[2] The brand specializes in body piercing, ear curation,[3] and fine jewelry design. Originally founded in New York City in 1993, Maria Tash has since expanded globally.[4]
Photo of Maria Tash | |
| Maria Tash | |
| Formerly | Venus Body Arts |
| Company type | Private |
| Industry | |
| Founded | 1993 in East Village, Manhattan, New York |
| Founder | Maria Tashjian |
| Headquarters | New York , United States of America |
Number of locations |
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Area served | |
| Products | |
| Owner | Maria Tashjian |
Number of employees | ~200 (2019) |
| Subsidiaries |
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| Website | mariatash |
Tash's work, under her eponymous brand, has combined elements of mainstream piercing culture with fine jewelry, coining the term “Curated Ear”[5] to refer to an ear pierced with fashionable intention and under the direction of piercing experts.[3]
Early years and education
Originally from West Islip, New York and raised in New York City,[6] Maria Tash (birth name Maria Tashjian) attended Columbia University[7] and the Fashion Institute of Technology.[8] She also attended King's College in London, England.[8]
Career
Summarize
Perspective
Tash opened her first studio, Venus Modern Body Art, in 1993[7][8][9] in Manhattan's East Village, specializing in navel piercings and jewelry. Venus Body Arts[9] later became Venus by Maria Tash[10] until eventually Tash decided to use her own name for the shop. While first specializing in navel jewelry,[11] the shop later become known for a variety of ear piercing styles.[12][6]
Tash launched a line of international stores with its flagship location opening in New York City in 2004.[8] In 2016, the brand began expanding globally with the opening of a shop at Liberty London.[13] Maria Tash has since opened permanent locations in Rome,[14] Dublin,[15] Harrods London,[16] and Dubai.[17][18]
In November 2018 she opened her second freestanding location outside New York City with a 2,000 sq. ft luxury boutique in The Dubai Mall.[19][20]
In 2020 during the Corona-Pandemic, Maria Tash began to offer complimentary virtual appointments through FaceTime and Google Hangouts in English, Spanish, French, Italian and Arabic.[21]
Design and cultural impact
Tash modified several industry standard methods of assembling jewelry to create pieces that better fit the wearer.[3] These include a “threaded” style earring backing and "invisible set" diamonds, which are notched and set below the crown.[22] Tash's designs are often smaller and more subtle than the traditional punk-style heavy piercings that were popular in the early 1990s,[23] when Tash began piercing.[8]
Her designs have been worn by Hailey Bieber, Rihanna, Ashley Graham, Queen Rania and Maritta Hallani.[20]
References
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