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Marco's Pizza
American pizza restaurant chain From Wikipedia, the free encyclopedia
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Marco's Pizza, operated by Marco's Franchising, LLC, is an American restaurant chain and interstate franchise based in Toledo, Ohio, that specializes in Italian-American cuisine. The first store was opened in Oregon, Ohio, on Starr Avenue. It was founded by Italian immigrant Pasquale "Pat" Giammarco on February 18, 1978.
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As of July 2024, Marco's has opened over 1000 stores in the United States (including Puerto Rico), as well as in the Bahamas, India and Mexico. In recent years, Marco's has been expanding, with its 1000th store opening in Kissimmee, Florida on October 21, 2020.[2]
In 2016, Marco's Pizza was ranked at #10 on the Pizza Today list of the Top 100 Pizza Companies in the United States.[3] The company was also named one of Marketing Quarterly's Top 25 Pizza Chains and named by Franchising World as number eight on the magazine's list of "Fast and Serious Growth Franchises".
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History
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Founding
Born in Sulmona, Italy, Pasquale "Pat" Giammarco is the founder of Marco's Pizza.[4] Giammarco moved to the United States from the Abruzzo region of Italy when he was nine years old[5] and grew up in Dearborn, Michigan, where he worked in his family's pizzeria.[6] He and his father made the sauce recipe that is used in Marco's Pizza locations.
Modern history
In 2002, restaurant industry expert Jack Butorac was asked to analyze three restaurant concepts as potential growth opportunities, including Marco's Pizza. He traveled through Ohio and stopped at five Marco's Pizza stores in different cities along his route.[7] He found different exteriors and inconsistent branding, but pizza that was the same at each location. "It was delicious," he told the New York Times in a 2014 interview. A veteran of large franchise operations, he saw the possibilities in this regional brand. "What [Giammarco] didn't have was how to brand it and differentiate it from other brands out there," Butorac told Pizza Marketplace in an interview.[8]
Butorac began working as a consultant with Giammarco and soon began negotiations to purchase the franchising rights to Marco's Pizza. He assumed leadership of the company in January 2004 with a vision to take Marco's Pizza national.[7]
In 2005, nationwide expansion began. Marco's experienced rapid expansion under Butorac's leadership. Since he has owned the company, it has more than doubled in size and expanded to over 35 states, Puerto Rico, the Bahamas, and India. Butorac was presented with the prestigious Golden Chain award, a lifetime-achievement award in the restaurant business, by Restaurant News in July 2017.[5]
Marco's Pizza and its president, Bryon Stephens, were featured on the January 29, 2016, episode of the CBS television program Undercover Boss.[9] The episode won its time slot in the TV ratings with 7.3 million viewers.[10]
Family Video partnership
In 2013, following the continued decline of competing video rental stores, Family Video formed a partnership with Marco's Pizza, providing space for the franchise in many of its stores. The company used the partnership as a way to deliver video rentals with pizza orders. After 10 years this partnership came to a close following Family Video going out of business.
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Menu
The Marco's Pizza menu is available for delivery or take-out, while some locations offer dine-in and catering options. The menu includes pizza, subs, wings, salads, CheezyBread, CinnaSquares, pizza bowls, and co-branded Ghirardelli brownies.[11]
Some of Marco's specialty pizzas include White Cheezy, for which the pizza company won a gourmet competition in California.[12]
Among the unusual and specialty pizzas found at various times on the Marco's Pizza menu are Chicken Florentine, Pepperoni Magnifico, Chicken Fresco, Spicy Fresco, and Double Pepperoni Spicy Fresco pizzas. The signature ingredient of the Fresco pizzas is Marco's special giardiniera, an authentic Italian pepper relish.[13]
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2017 accolades and ratings
Marco's Pizza is currently listed at #8 in Pizza Today's Top 100 Pizza Chains for 2017[14] and was named by Franchise Times as number eight on the magazine's list of Fast and Serious growth franchises.[15] In 2012, Marco's Pizza partnered with privately held movie rental chain Family Video to open Marco's locations sharing a building with as many as 350 Family Video stores.[16]
In 2014, Marco's Pizza was named the #3 best pizza chain by Consumer Reports magazine on its list of Best and Worst Fast Food Restaurants in America based on survey results. It was the first time Marco's Pizza had ever appeared on this list.[17]
See also
References
External links
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