MagicBricks

Magicbricks, a division of Times Internet Limited, a wholly owned subsidiary of Bennett, Coleman & Co. Ltd (The Times Group) is a website that provides a common platform for property buyers & sellers to locate properties of interest in India, and source information about all property related issues.

MagicBricks

Company type	Real Estate
Industry	Real Estate
Founded	2006; 18 years ago (2006)
Headquarters	Noida, India
Key people	Mr. Sudhir Pai
Owner	Times Internet
Parent	The Times Group
Website	www.magicbricks.com

Company initiatives

Magicbricks with IIM Bangalore launched the Housing Sentiment Index.^[1] It was launched in 2013 and the last report generated was in 2014.^[2][3]

Magicbricks bought a majority stake in PropViz, a company that made property viewing technology.^[4]

Services

Apart from buying, selling & renting properties in India, users have access to the following services as well:

• Buyer's Guide,^[5] a real estate eBook that covers all the essential steps and stages entailed in property buying which contain answers, quick tips, and expert advice on what to look for and how to manage property buying.
• PropIndex is a tool by Magicbricks which provides information on the movement of residential apartment prices and supply of properties in India for some major cities & adds more cities on a regular basis as well.^[6]
• News section of Magicbricks "Property Pulse"^[7] includes property news, home loans concerns, legal & taxation issues, expert opinion and analysis of property trends.

MagicBricks mobile

MagicBricks also came up with an interface for mobile users to post their properties, upload property photos and videos, edit details, and refresh listings.^[8]

MagicBricks campaign

In March 2014, Magicbricks went live with an integrated campaign across all media (TV, Digital, Radio and several others mediums) to position itself as a property portal that helps users decide on the right kind of property. The current campaign carries a tagline "Property Sahi Milegi Yahin".^[9]

Awards

Year	Awards
2011–2012	Real Estate Excellence (REE) Award for the Best Property Portal[10]
2014	State Bank of India (SBI) awarded Magicbricks the title of "Partner in Prosperity"[11]
2014	The National Real Estate Development Council (NAREDCO) awarded Magicbricks.com the title of "Best Real Estate Portal"[12]

See also

• Real estate
• Economy of India
• Housing in India
• Info Edge

References

1. "IIMB- MagicBricks Partner Launch Housing Sentiment Index – Indian Institute of Management Bangalore". Iimb.ernet.in. Retrieved 17 October 2014.
2. "Housing Sentiment Index - Property Survey By MagicBricks and IIM Bangalore". www.magicbricks.com. Retrieved 8 November 2023.
3. "Home buyers expect prices to fall in 6 months: Survey". Moneycontrol.com. Retrieved 17 October 2014.
4. www.ETRealty.com. "Magicbricks acquires majority stake in PropViz - ET RealEstate". ETRealty.com. Retrieved 13 December 2024.
5. "Introducing The Property Buying Guide". Efytimes.com. Archived from the original on 24 October 2014. Retrieved 17 October 2014.
6. "Magicbricks Adds Baroda to the PropIndex – Now Covers 12 Cities Pan-India". Propertyportalwatch.com. Archived from the original on 21 October 2014. Retrieved 17 October 2014.
7. "MagicBricks.com Launches Property Pulse – India's Biggest Real Estate Content Section". Istockanalyst.com. Retrieved 17 October 2014.
8. "India's 1st Property Posting Solution for the Mobile Advertiser — Property Portal Watch". Propertyportalwatch.com. Retrieved 17 October 2014.
9. "MagicBricks.com rolls out a phased multi-city OOH campaign to promote its positioning". Propertyportalwatch.com. Retrieved 17 October 2014.
10. "MagicBricks wins Real Estate Excellence Award for 'Best Property Portal'". India Digital Review. Retrieved 17 October 2014.
11. "SBI awarded MagicBricks.com for Exemplary Partnership". Indiainfoline.com. Retrieved 17 October 2014.
12. "Magicbricks wins "Best Property Portal" Award from NAREDCO". Tbsl.in. Retrieved 17 October 2014.