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MagicBricks
Indian property buying and selling platform From Wikipedia, the free encyclopedia
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Magicbricks is a website that provides a common platform for property buyers & sellers to locate properties of interest in India, and source information about all property related issues. In 2022, Magicbricks launched its full stack services by providing a bouquet of 15+ services like expert advice, home loans, legal assistance to decor consultation amongst others.[1]
 | This article contains promotional content. (October 2014) |
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Company initiatives
Magicbricks employs Natural Language Processors (NLPs) to improve conversations by analyzing key metrics such as speech rate, call sentiment, and conversation balance.[2]
Magicbricks with IIM Bangalore launched the Housing Sentiment Index.[3] It was launched in 2013 and the last report generated was in 2014.[4][5]
In 2023, Magicbricks launched the Bank Recommendation Engine which recommends the ideal home loan partner for home-buyers.[6][7]
In 2024, Magicbricks launched PropWorth, a tool which provides instant property valuations for 50,000 projects. Site Visits was also launched, under which Magicbricks handpicks properties and handles logistics such as cabs to assist buyers.[8][9]
At the same time Magicbricks launched MagicHomes, a centralized platform which brings information on authenticity and compliance of new projects sourced from verified authorities like RERA and a curated selection of nearly editorial reviews.[10][11]
Magicbricks bought a majority stake in PropViz, a company that made property viewing technology.[12] In 2025, Magicbricks also announced acquisition of ReadPro, an AI-powered CRM platform[13]
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Services
Apart from buying, selling & renting properties in India, users have access to the following services as well:
- PropIndex is a tool by Magicbricks which provides information on the movement of residential apartment prices and supply of properties in India for some major cities & adds more cities on a regular basis as well.[14]
- News section of Magicbricks "Property Pulse"[15] includes property news, home loans concerns, legal & taxation issues, expert opinion and analysis of property trends.
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Magicbricks campaign
In March 2014, Magicbricks went live with an integrated campaign across all media (TV, Digital, Radio and several others mediums) to position itself as a property portal that helps users decide on the right kind of property. The current campaign carries a tagline "Property Sahi Milegi Yahin".[16]
In 2022, Magicbricks unveiled itself as the one stop destination for properties, in a new campaign with brand ambassador Ayushmann Khurana.[17]
In 2023, Magicbricks launched #StoryHarGharKi, to demonstrate category leadership in seamlessly connecting homebuyers and sellers, assisting them with advisories and relevant services.[18]
Awards
See also
References
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