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Political polling firm that serves Republican Party candidates and organizations From Wikipedia, the free encyclopedia
Magellan Data and Mapping Strategies, now called Magellan Strategies, is a public opinion research firm based in Broomfield, Colorado.[1] The company was founded in November 2006. Their primary clients include government organizations, school districts, special districts (fire, recreation, library, metro, etc.), and public policy organizations. Their primary survey research projects include resident and community surveys, voter opinion ballot measure surveys, and public policy surveys.[2]
Magellan Data and Mapping Strategies | |
Formation | 2006 |
---|---|
Type | Public opinion research firm |
Headquarters | Broomfield, Colorado |
Location | |
Website | magellanstrategies |
Magellan Strategies is an associate member of the Colorado Association of School Boards, Colorado Association of School Executives, Colorado Rural Schools Alliance, and the Colorado School Finance Project. It is also a member of the International City/County Management Association, the Colorado City & County Management Association, Colorado Counties, Inc., and the Special District Association of Colorado.[3]
The company formerly worked for Republican candidates and conservative organizations.[4]
Magellan Strategies utilizes a national database of registered voters and MMS text survey invitations to engage respondents. In addition, they use vote history to determine their survey demographics goals, including gender, age group, party registration, and race. This methodology has proven to be very effective in accurately forecasting support and opposition levels in ballot measure elections.[5]
Magellan Strategies staff testifies in front of Colorado Senate Transportation Committee regarding Colorado voter opinion of a proposed $3.5 billion bond measure to fund transportation need in the state.[27]
In mid-November 2011, a Magellan poll conducted for the New Hampshire Journal reported that Newt Gingrich had surged in New Hampshire, which hosts the first Presidential nominating primary. The Magellan Poll reported that Romney had 29% support of surveyed voters while Gingrich was in a virtual statistical tie with 27%. By contrast, a Bloomberg News poll conducted less than a week before the Magellan Poll put Romney's support in New Hampshire at 40% and Gingrich at 11%. A story in The New York Times on December 16 reported "Signs of trouble emerged for Mr. Romney in New Hampshire on Nov. 18, the day a poll in The New Hampshire Journal showed for the first time that Mr. Romney and Mr. Gingrich were essentially tied.[28]
The Political editor of the Denver Post acknowledges Magellan Strategies for correctly predicting the outcome of the special election in New York's 9th Congressional District to replace Anthony Weiner.[29]
Magellan was criticized for making an inaccurate prediction that Tom Tancredo would win the 2010 Colorado governors election. Tom Tancredo lost to Democrat John Hickenlooper on election day, November 2. Hickenlooper resoundingly beat Tancredo by a margin of 51% to 36%. Editorial page editor Curtis Hubbard of The Denver Post gave Magellan his "Agony of Defeat" award for the worst poll in the gubernatorial race.[30]
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