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Brazilian retail company From Wikipedia, the free encyclopedia
Magazine Luiza S.A., also known as Magazine Luiza, or simply as Magalu, is a Brazilian retail company, along with GPA, Viavarejo, Lojas Americanas and others. The current chairperson is Luiza Trajano and the current CEO is her son Frederico Trajano.
| |
| Company type | Sociedade Anônima |
|---|---|
| Industry | Retail |
| Headquarters | Franca, Brazil |
Key people | CEO: Frederico Trajano Chair: Luiza Trajano |
| Revenue | R$ 56 billion (2021)[1] |
| R$ 590.7 million (2021)[1] | |
| Website | Official website |
 | This article needs to be updated. (June 2023) |
In 1992, Magalu launched its first “virtual” stores, which at the time were physical retail outlets equipped with multimedia ordering kiosks,[2] which were still in use in 2019.[3]
In January 2016, Frederico Trajano became Magazine Luiza's CEO.[4]
In August 2020, the company acquired Hubsales, a website selling products directly to consumers, Canaltech, a gadget review website, and InLoco Media an advertising company using mobile phone location tracking data.[5]
In November 2020, it was announced that the trainee program would only accept Black Brazilians in order to confront structural racism, in which Black Brazilians are often sidelined.[6]
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