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Lucy Bradshaw is an American video game producer. She is the former senior vice president and general manager of Maxis, a subsidiary of Electronic Arts.[3][4]
Lucy Bradshaw | |
|---|---|
| Nationality | American |
| Education | University of Michigan (B.A., Psychology)[1][2] |
| Occupation | Video game producer |
| Known for | The Sims SimCity |
Bradshaw worked at LucasArts and Activision before moving to Electronic Arts in 1997.[3][2][1] Shortly afterward, Electronic Arts acquired Maxis, and Bradshaw became an executive producer on SimCity 3000.[3]
Bradshaw became senior vice president of Maxis in 2013, after serving as the studio's general manager.[5] Bradshaw oversaw development of SimCity, The Sims, and Spore.[6][7] She encountered controversy due to technical issues with the 2013 reboot of SimCity.[8][9]
In 2010, Fast Company named Bradshaw as one of the most influential women in technology.[3] In 2013, Fortune named Bradshaw one of the 10 most powerful women in gaming.[10]
Bradshaw left Electronic Arts in 2015.[4] Following her departure, she joined the Social VR team at Facebook. Her former co-worker Rachel Franklin, who had taken over Bradshaw's position at Maxis, became head of the Social VR team in 2016.[11]
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