List of Target brands

Target Corporation, like many large retail and grocery chain stores, offers private brands.

Apparel brands

Men's

• Goodfellow & Co., men's clothing, accessories, and grooming products^[1]
• Original Use, "street style" men's clothing^[2]

Women's

• Universal Thread, denim-based women's clothing^[3]
• Wild Fable, women's clothing brand targeting gen-Z^[4]
• Prologue, a line of sophisticated female clothing^[5]
• Auden, an intimates and lingerie exclusive brand^[6]
• Stars Above, an in-house brand for sleepwear^[6]
• Colsie, an intimates and loungewear brand^[6]
• Xhilaration, a line of intimate and sleepwear, along with swimwear
• JoyLab, a fitness-clothing line for women^[7]
• A New Day, a clothing line of general women's clothing^[8]

General

• All in Motion, a line of activewear with options for both men and women^[9]
• PRIDE (formerly Take Pride), a line of LGBT pride themed clothing, accessories, and other items.^[10]

Youth and Infants

• Cat and Jack, a children's line of apparel and accessories^[11]
• Cloud Island, a baby's line of bedding and clothing^[12]

Grocery brands

• Good & Gather, a food and beverage brand, replaced Archer Farms, Sutton & Dodge, and Simply Balanced^[13]
• Favorite Day, specialty foods, drinks, treats, and snacks^[14]
• Favorite Day Bakery, baked goods^[14]
• Market Pantry, value grocery products^[15]

Seasonal brands

• Wondershop, a Christmas decoration brand^[16]
• Hyde and Eek! Boutique, a Halloween decoration brand^[17]

Housewares and other brands

• Boots & Barkley, a pet food and supply line
• Embark, an outdoor gear line of camping and travel equipment
• Room Essentials, a low-end home-goods line
• Brightroom, a line of storage solutions^[18]
• Threshold, a premium furniture line
• Heyday, a line of electronic accessories^[19]
• Pillowfort, a children's line of bedding
• Mondo Llama, a line of arts and crafts
• Project 62, a household-goods line placed alongside Room Essentials
• Hearth and Hand, a home and lifestyle brand, in collaboration with designer Joanna Gaines^[20]
• Opalhouse, eclectic home decor
• Made By Design, a homelines brand, made up of home basics such as towels, cooking utensils, glassware, plates, pots, kitchen gadgets, and more
• Smartly, an essential commodity brand, including household, healthcare, beauty, and personal-care products
• Gigglescape, a children's toy brand^[21]
• Up&Up, essential general commodities^[22]

Corporate

• Bullseye Shop, various Target branded apparel, accessories, housewares, and other items primarily for Target team members.^[23]