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Target Corporation, like many large retail and grocery chain stores, offers private brands.
Men's
Women's
- Universal Thread, denim-based women's clothing[3]
- Wild Fable, women's clothing brand targeting gen-Z[4]
- Prologue, a line of sophisticated female clothing[5]
- Auden, an intimates and lingerie exclusive brand[6]
- Stars Above, an in-house brand for sleepwear[6]
- Colsie, an intimates and loungewear brand[6]
- Xhilaration, a line of intimate and sleepwear, along with swimwear
- JoyLab, a fitness-clothing line for women[7]
- A New Day, a clothing line of general women's clothing[8]
General
- All in Motion, a line of activewear with options for both men and women[9]
- PRIDE (formerly Take Pride), a line of LGBT pride themed clothing, accessories, and other items.[10]
Youth and Infants
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- Boots & Barkley, a pet food and supply line
- Embark, an outdoor gear line of camping and travel equipment
- Room Essentials, a low-end home-goods line
- Brightroom, a line of storage solutions[18]
- Threshold, a premium furniture line
- Heyday, a line of electronic accessories[19]
- Pillowfort, a children's line of bedding
- Project 62, a household-goods line placed alongside Room Essentials
- Hearth and Hand, a home and lifestyle brand, in collaboration with designer Joanna Gaines[20]
- Opalhouse, eclectic home decor
- Made By Design, a homelines brand, made up of home basics such as towels, cooking utensils, glassware, plates, pots, kitchen gadgets, and more
- Smartly, an essential commodity brand, including household, healthcare, beauty, and personal-care products
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- Bullseye Shop, various Target branded apparel, accessories, housewares, and other items primarily for Target team members.[21]
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