The Coca-Cola Company has used various advertising slogans since its inception in 1886.[1][2]
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United States (also Canada, UK, and Ireland)
Summarize
Perspective
(Slogans used by Coca-Cola in the United States are typically also the ones used in Canada, Ireland, and the United Kingdom.)
- 1886 – Drink Coca-Cola
- 1905 – Coca-Cola revives and sustains.
- 1906 – The Great National Temperance Beverage.
- 1908 – Good til the last drop.
- 1910 – Whenever you see an Arrow think of Coca-Cola[3][4]
- 1917 – Three million a day.
- 1922 – Thirst knows no season.
- 1923 – Enjoy thirst.
- 1924 – Refresh yourself.
- 1925 – Six million a day.
- 1926 – It had to be good to get where it is.
- 1927 – Pure as Sunlight.
- 1927 – Around the corner from anywhere.
- 1928 – Coca-Cola ... pure drink of natural flavors.
- 1929 – The pause that refreshes.
- 1932 – Ice-cold sunshine.
- 1938 – The best friend thirst ever had.
- 1938 – Thirst asks nothing more.
- 1939 – Coca-Cola goes along.
- 1939 – Whoever You Are, Whatever You Do, Wherever You May Be, When You Think of Refreshment Think of Ice Cold Coca-Cola
- 1942 – The only thing like Coca-Cola is Coca-Cola itself.
- 1945 – Passport to refreshment.
- 1947 – Coke knows no season.
- 1948 – Where There's Coke There's Hospitality.
- 1949 – Along the Highway to Anywhere.
- 1952 – What you want is a Coke.
- 1954 – For people on the go.
- 1956 – Coca-Cola... makes good things taste better.
- 1957 – Sign of good taste.
- 1958 – The Cold, Crisp Taste of Coke.
- 1959 – Be Really Refreshed.
- 1963 – Things go better with Coke.
- 1969 – It's the Real Thing. (see also "I'd Like to Buy the World a Coke")[3]
- 1975 – Look up, America.
- 1976 – Coke adds life.
- 1979 – Have a Coke and a smile (see also "Hey Kid, Catch!")
- 1980 – Coke is it![5]
- 1985 – America's real choice
- 1985 – We've Got a Taste for You
- 1986 – Red, White & You (for Coca-Cola Classic)
- 1986 – Catch the Wave (for New Coke)
- 1987 – When Coca-Cola is a Part of Your Life, You Can't Beat the Feeling
- 1988 – Can't Beat the Feeling
- 1989 – Official Soft Drink of Summer
- 1990 – Can't Beat The Real Thing.
- 1993 – Always Coca-Cola.
- 1995 – Always and Only Coca-Cola (test marketed, secondary radio jingle).
- 1998 – Born to be red. (US)
- 1998 – Coca-Cola always the real thing! (UK)
- 1999 – Coca-Cola. Enjoy.
- 2001 – Life tastes good.
- 2003 – Real.
- 2005 – Make It Real.
- 2006 – The Coke side of life
- 2009 – Open Happiness
- 2016 – Taste the Feeling
- 2020 – Turn Up Your Rhythm
- 2020 – Together Tastes Better
- 2020 – Open like never before
- 2021 – Real Magic[6]
Australia/New Zealand
(Coca-Cola has been in Australia since 1938,[7] and around the same time for New Zealand.[8])
- 1961 – "Be refreshed"
- 1964 – "Things go better with Coke"
- 1972 – "It's the real thing"
- 1977 – "Coke adds life"
- 1980 – "Smile"
- 1982 – "Coke is it!"
- 1989 – "You Can't Beat the Feeling"
- 1993 – "Always Coca-Cola"
- 2000 – "Enjoy"
- 2001 – "Life tastes good"
- 2004 – "Real"
- 2005 – "As it should be"
- 2007 – "The Coke side of life"
- 2008 – "Real taste. Uplifting refreshment"
- 2010 – "Open Happiness"
- 2011 – "Share A Coke"
- 2013 – "Real Taste. Uplifting Refreshment"
- 2016 – "Taste The Feeling"
- 2020 – "Together Tastes Better"
- 2021 – "Real Magic"
Spain
- 1929 – La pausa que refresca ('The Pause That Refreshes')
- 1959 – Coca-Cola refresca mejor ('Coca-Cola Refreshes You Best')
- 1963 – Todo va mejor con Coca-Cola ('Things Go Better With Coke')
- 1970 – La chispa de la vida ('It's The Real Thing')
- 1976 – Coca-Cola da más vida ('Coke gives more life')
- 1982 – Coca-Cola es asi ('Coke is it')
- 1987 – Sensación de vivir ('You Can't Beat the Feeling')
- 1993 – Siempre Coca-Cola ('Always Coca-Cola')
- 2000 – Vívela ('Live It')
- 2001 – La vida sabe bien ('Life Tastes Good')
- 2003 – Coca-Cola, de verdad ('Coca-Cola, Real')
- 2006 – El lado Coca-Cola de la vida ('The Coke Side of Life')
- 2008 – Desde 1886 repartiendo felicidad ('Spreading Happiness since 1886')
- 2008 – El lado Coca-Cola de la vida ('The Coke Side of Life')
- 2009 – Destapa la felicidad ('Open Happiness')
- 2016 – Siente El Sabor ('Taste the Feeling')
- 2021 – "Real Magic"
Latín America
- 1929 – La pausa que refresca ('The Pause That Refreshes')
- 1959 – Coca-Cola refresca mejor ('Coca-Cola Refreshes You Best')
- 1963 – Todo va mejor con Coca-Cola ('Things Go Better With Coke')
- 1970 – La chispa de la vida ('It's The Real Thing')
- 1976 – Coca-Cola da más vida ('Coke gives more life')
- 1979 – Coca-Cola y una sonrisa ('Coke and a Smile')
- 1982 – Coca-Cola es asi ('Coke is it')
- 1987 – Es sentir de verdad / Viva la sensación (Mexico) ('You Can't Beat the Feeling')
- 1993 – Siempre Coca-Cola ('Always Coca-Cola')
- 2000 – Vívela ('Live It')
- 2001 – La vida sabe bien ('Life Tastes Good')
- 2003 – Coca-Cola, de verdad ('Coca-Cola, Real')
- 2006 – El lado Coca-Cola de la vida ('The Coke Side of Life')
- 2008 – Desde 1886 repartiendo felicidad ('Spreading Happiness since 1886')
- 2008 – El lado Coca-Cola de la vida ('The Coke Side of Life')
- 2009 – Destapa la felicidad ('Open Happiness')
- 2016 – Siente El Sabor ('Taste the Feeling')
- 2021 – Magia de verdad ('Real Magic')
Hungary
- 1989 – Csúcs ez az érzés ("You Can't Beat the Feeling")
- 1993 – Mindig Coca-Cola ("Always Coca-Cola")
- 2000 – Coca‑Cola. Érezd ("Coca-Cola. Enjoy")
- 2001 – Élni jó ("Living is good")
- 2006 – Az élet Coke oldalán ("The Coke Side of Life")
- 2009 – Nyiss a Boldogságra ("Open Happiness")
- 2016 – Kóstold meg az érzést ("Taste the Feeling")
- 2021 – "Real Magic"
India
(In Hindi)
- "Always the Real Thing!"
- ठंडा मतलब Coca-Cola! (Thanda matlab Coca-Cola!, 'Cold means Coca-Cola!')[9]
- पीओ सर उठा के (Pī'ō sar uṭhā kē, 'Drink with pride')
- जो चाहो हो जाये, कोका-कोला enjoy! (Jo Chaho ho jaye, Coca-Cola enjoy!, 'Whatever you wish will come true, enjoy Coca-Cola!')
- "Open Happiness"
- Coke khule toh baat chale ('Coke opens, the conversation starts')
- "Taste The Feeling"
- Har Rishta Bola, Mere Naam Ki Coca-Cola
- "Say it with Coke"
- "Real Magic"
Indonesia / Malaysia
- 1970 – Minumlah Coca-Cola ('Drink Coca-Cola')
- 1982 – Coca-Cola Tentu! (Indonesia), Tentulah Coca-Cola (Malaysia) ('Coke is it!', 'Coca-Cola is it!')
- 1990 - Nikmatnya Tak Terhingga! ('You Can't Beat the Feeling')
- 1993 – "Always Coca-Cola"
- 2000 – Semangat Coca-Cola ('Coca-Cola Enjoy')
- 2001 – Rasakan Semangat Hidup ('Life Tastes Good')
- 2003 – Segarkan Harimu ('Refresh Your Day')
- 2004 – Segarnya Mantap ('Feel Refreshed')
- 2006 – Rasakan Hidup ala Coca-Cola ('Feel Alive on The Coke Side of Life')
- 2007 – Hidup ala Coca-Cola ('Live on The Coke Side of Life')
- 2008 – Brrr... Hidup ala Coca-Cola ('Brrr... Live on The Coke Side of Life')
- 2008 – "Coca-Cola Zero no sugar" ('Great Taste, Zero Sugar') (for Coca-Cola Zero)
- 2009 – Buka Coca-Cola, Buka Semangat Baru ('Open Coca-Cola, Open Happiness')
- 2009 – Buka Semangat Baru ('Open Happiness')
- 2010 – Segarkan Semangatmu ('Refresh Your Spirit')
- 2013–2017 – Buka Semangat ('Open Happiness')
- 2015 – Nikmati Coca-Cola Bersama ('Share A Coke')
- 2015 – Nikmati Segarnya Coca-Cola Bersama ('Share A Coke')
- 2016 – Rasakan Momennya ('Feel The Moment')
- 2017 – Coca-Cola Brrr... Rasakan Momennya ('Coca-Cola Brrr... Feel The Moment')
- 2017 – Buka Momennya ('Open The Moment')
- 2017 – Rasai Semangatnya
- 2020 – Hidupkan Semangatmu ('Live on Your Spirit')
- 2020 – Hidupkan Rentakmu ('Live Your Beat')
- 2020 – Bersama Berasa Lebih ('Together Tastes Better')
- 2021 – Rasakan Keajaiban ('Real Magic' or 'Feel The Magic')
Israel
Italy
- 1959 – Il miglior Ristoro (Coca-Cola refreshes you best)
- 1963 – Tutto è meglio con Coca Cola (Everything is better with Coke)
- 1963 – Tutto va meglio con Coca Cola (Things go better with Coke)
- 1969 – Coca Cola da più vita (The Real Thing)
- 1982 – Coca-Cola di più (Coke is it)
- 1987 – Sensazione unica (You can't beat the feeling)
- 1993 – Sempre Coca-Cola (Always Coca-Cola)
- 1999 – Enjoy
- 2001 – Life tastes good
- 2006 – Taste the coke side of life
- 2007 – Make every drop count
- 2008 – Vivi il lato Coca Cola della vita (Long live the Coca-Cola side of life)
- 2009 – Stappa la felicità (Open Happiness)
- 2009 – Vivi la musica e accendi l'estate (Experience music and light up the summer)
- 2010 – Buon appetito con Coca-Cola (Enjoy your meal with Coca-Cola)
- 2011 – Open Happiness
- 2013 – Stappa la felicità (Open Happiness)
- 2016 – Taste The Feeling
- 2021 – "Real Magic"
Japan
- 1962 – スカッとさわやかコカ・コーラ (Sukattosawayaka koka kōra, 'Sparkling and refreshing Coca-Cola')
- 1976 – Come on in. (Drink) Coke.
- 1980 – Yes Coke Yes
- 1985 – Coke is it.
- 1987 – I feel Coke.
- 1991 – さわやかになるひととき。 (Sawayaka ni naru hitotoki, 'A moment that refreshes')
- 1993 – Always Coca-Cola
- 2000 – Enjoy
- 2001 – No Reason
- 2004 – Special Magic
- 2007 – The Coke Side of Life
- 2010 – Open Happiness
- 2012 – Refreshing & Uplifting
- 2016 – Taste The Feeling
- 2021 – "Real Magic"
Pakistan
- Coca Cola Hi to hay jo sab ko khooshiyan dai ('Only Coca Cola makes everyone happy')
- Khulein Khushian ('Open Happiness')
- Kha Le Pee Le Jee Le ('Eat Drink Live')
- Aao mil kar khayen ('Come Eat Together')
- Piyo Zara Jhoom K ('Drink in Excitement')
- Maza Har Lamhe Ka ('Fun of every Moment')
- Zaalima Coca-Cola Pila Dey ('O Tyrant! Feed me Coca-Cola')
- 2017 – Tadını Çıkar ('Taste The Feeling')
- 2021 – "Real Magic"
Philippines
- 1912 – Drink Coca Cola
- 1923 – Enjoy Life
- 1954 – Ice Cold Coca Cola
- 1971 – I'd Like To Buy The World A Coke
- 1976 – Coke Adds Life
- 1982 – Coke Is It!
- 1988 – Can't Beat The Feeling
- 1991 – Coca Cola Is It!
- 1994 – Always Coca-Cola
- 1998 – Nothing refreshes like the real thing.
- 2000 – Enjoy Coca Cola
- 2001 – Buti na lang, nag Coca-Cola ka muna.
- 2003 – Coke Ko To!
- 2005 – Kasama ka.
- 2006 – Buhay Coke Buksan Mo!
- 2008 – "Great Taste, Zero Sugar" (for Coca-Cola Zero)
- 2009 – Mag Smile Sa Buhay, Mag Coke Araw Araw!
- 2010 – Open Happiness
- 2011 – Coke Mismo!
- 2012 – 100 Taon ng Saya Sa Coke!
- 2013 – Sino Napasaya Mo Today?
- 2013 (Christmas) – Coke With Names!
- 2014 – Breaktime is Coca-Cola Time
- 2014 – Share A Coke Sa Saya
- 2015 – Mag Coke Timeout Na!
- 2015 (Christmas) – Ngayong Pasko, Anong Wish Mong Moment?
- 2016 – Taste The Feeling
- 2020 – Together Tastes Better
- 2021 - Real Magic
Poland
- 1971 – Coca-Cola orzeźwia". ('Coca-Cola refreshes')
- 1982 – Coca-Cola to jest to! – Agnieszka Osiecka ('Coke is it!')[11]
- 1993 – Zawsze Coca-Cola ('Always Coca-Cola')
- 2000 – Coca-Cola: co za radość ('Coca-Cola: such a joy') — part of international "Enjoy!" branding; created by professor Jerzy Bralczyk, authority in linguistics.[11]
- 2007 – Witaj po radosnej stronie życia ('Welcome to the Coke side of life')
- 2011–2017 – Otwórz Szczęście ('Open Happiness')
- 2017 – Spróbuj ('Taste The Feeling')
- 2021 – Prawdziwa Magia ('Real Magic')
Russia
- 1993 – Всегда Coca-Cola (Vsegda Coca Cola, 'Always Coca-Cola')
- 2010 – Coca-Cola идет в дом!" (Coca Cola idet v dom!, 'Coca-Cola is going to the house!')
- 2011–2015 – Открой Счастье" (Otkroy Schast'ye, 'Open Happiness')
- Вливайся!" (Vlivaisya)
- 2016 – Попробуй. Почувствуй! ('Taste The Feeling')
- 2021 – Магия Момента ('Magic Moments')
Czech Republic
- 1982? – Coca-Cola.To je ono! ("This is it!")
- 1990 – Coca-Cola je to pravé! ("The Real Thing!")
- 1994 – Vždy Coca-Cola ("Always Coca-Cola")
- 1994 (Special) – Všechny jsou teď Jo-Jo ("All of them are Yo-yo")
- 1995 – Osvěžení, jaké jste ještě nezažili! ("Refreshment you have yet to experience!") (for Coca-Cola Light)
- 1996 (Special) – Celosvětový Olympijský partner ("World partner of the Olympics")
- 1996 – Žij jinak! ("Live differently!") (for Coca-Cola Cherry)
- 1996 (Christmas) – Coca-Cola, to pravé Vánoční osvěžení ("Coca-Cola, the real Christmas refreshment")
- 1997 (Special) – Coca-Cola je k jídlu to pravé ("Coca-Cola Is Good With Food")
- 1997 – Překvapení pod každým víčkem "(Surprise under every cap")
- 1997 (Christmas) – To pravé Vánoční osvěžení! ("The real Christmas refreshment")
- 1998 – Žízeň uhasí, mysl osvěží ("Quenches thirst, refreshes mind")
- 1998 – Už pro ten pocit ("Just for the feeling") (for Coca-Cola Light)
- 1999 (Special) – Osvěž se a vyhraj! ("Refresh yourself and win!")
- 200x – Pravá chuť. Zero cukr. ("Real taste. Zero sugar") (for Coca-Cola Zero)
- 2000–2002 – Vychutnejte si! ("Enjoy!")
- 2001 (Christmas) – Vychutnejte si to pravé Vánoční osvěžení ("Enjoy the real Christmas refreshment")
- 2002 – Chuť, kterou miluje celý svět ("A taste the whole world loves")
- 2002–2003 (Special) – Osvěž se na Ex! ("Refresh yourself in one shot")
- 2003 – Chihuahua! Spolu na jedné vlně! ("Chihuahua! Together on one wave!")
- 2003 (Christmas) – To pravé Vánoční osvěžení ("The real Christmas refreshment")
- 2004 – Vždy osvěží ("Always Refreshes")
- 2006 – Ber život s radostí ("Enjoy life with happiness")
- 2006 – Neodolatelná chuť ("Irresistible taste") (for Coca-Cola Light)
- 2007 (Christmas) – Podělte se o kouzlo Vánoc ("Pass On The Christmas Spirit")
- 2008 (Christmas) – Vánoce s chutí ("Christmas with taste")
- 2009 – Radost otevřít ("Open joy")
- 2012 – Pravá chuť. Nula cukru. Je to možné? ("Real taste. Zero sugar. Possible?") (for Coca-Cola Zero)
- 2016 – "Taste the Feeling"
- 2021 – "Real Magic"
References
External links
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