La Promesa

La Promesa (English: The Vow) is a Spanish period television soap opera, based on an original idea by Josep Cister Rubio. It began airing in Spain on 12 January 2023 on La 1 of Televisión Española. Set in the fictional country estate of La Promesa, it depicts the lives of the aristocratic family of the marquises of Luján and their domestic servants, beginning in 1913.

La Promesa
Genre	Soap opera Period drama
Based on	an original idea by Josep Cister Rubio
Starring	Ana Garcés Eva Martín Manuel Regueiro Arturo García Sancho María Castro Joaquín Climent Antonio Velázquez Andrea del Río Carmen Flores Sandoval Teresa Quintero Carmen Asecas Paula Losada Alicia Bercán Alberto González Marga Martínez Enrique Fortún Sara Molina
Original language	Spanish
Production
Executive producers	Josep Cister Rubio Borja Gálvez
Producers	Ramón Campos Teresa Fernández-Valdés
Production companies	RTVE StudioCanal Bambú Producciones
Original release
Network	La 1
Release	12 January 2023 (2023-01-12) – present (present)

On 25 November 2024, the series won the International Emmy Award for Best Telenovela.

Premise

In 1913, Jana Expósito arrives in La Promesa palace (located in Los Pedroches) hellbent on avenging the death of her mother and on finding about the whereabouts of her younger brother. She meets Manuel (the younger son of Alonso Luján, the Marquess of Luján) and rescues him from a plane crash. Meanwhile bridegroom Tomás (the first born son of Alonso and the person willing to share information with Jana about her family), is stabbed by his stepmother Cruz Ezquerdo, Manuel's mother.

Cast

• Ana Garcés as Jana Expósito^[1]
• Eva Martín [es] as Cruz Ezquerdo, the Marquise of Luján^[1]
• Manuel Regueiro as Alonso Luján, the Marquis of Luján^[1]
• Arturo García Sancho as Manuel Luján^[1]
• María Castro as Pía Adarre^[1]
• Joaquín Climent as Rómulo Baeza^[1]
• Antonio Velázquez as Mauro Moreno^[1]
• Andrea del Río [es] as Teresa Villamil^[1]
• Carmen Flores as Simona Martínez^[1]
• Teresa Quintero as Candela García^[1]
• Carmen Asecas as Catalina Luján^[1]
• Paula Losada [es] as Jimena de los Infantes^[1]
• Alicia Bercán [es] as Leonor Luján^[1]
• Alberto González as Juan Ezquerdo^[1]
• Marga Martínez as Petra Arcos^[1]
• Enrique Fortún [es] as Lope Ruíz^[1]
• Laura Simón as Lola Montoro^[1]
• Sara Sánchez Molina as María Fernández^[1][2]
• Jordi Coll [es] as Tomás^[3]

Production

The series is a RTVE and StudioCanal co-production in collaboration with Bambú Producciones [es].^[4] Shooting locations included El Rincón palace in Aldea del Fresno and El Jaral de la Mira plot,^[3] as well as two soundstages with a total area of around 3,000 square metres (32,000 sq ft).^[5][4]

Episodes

Season	Episodes		Originally released		Avg. viewers (millions)	Avg. share
			First released	Last released
1	122		12 January 2023	20 June 2023	1.019	10.7%
2	119		20 June 2023	29 November 2023	1.055	11.9%
3	250		30 November 2023	24 December 2024	0.962	12.0%
4	250		26 December 2024	TBA	TBA	TBA

Release

The first two episodes premiered in prime time on La 1 in Spain on 12 January 2023.^[6] The regular sobremesa release began a day later on 13 January 2023.^[7] RTVE will also distribute the series in the United States and Latin America, whilst StudioCanal will handle distribution elsewhere.^[8]

Following the good viewership figures of the 122-episode first season which wrapped on 20 June 2023, after which the 119-episodes second season began without pause, RTVE renovated the series for a 250-episodes third season.^[9] In July 2024, the series was renovated for a 250-episodes fourth season.^[10]

Mediaset purchased rights to La Promesa in Italy, with the series debuting on Canale 5 on 29 May 2023 with positive viewership figures.^[9][11] Throughout its first months on air, it enjoyed a good audience share (larger than in Spain) as high as 25% (20 June 2023).^[12]

RTVE sold rights to the series to Warner Bros. Discovery for a HBO Max debut in the Latin-American region.^[13]

Accolades

Awards and nominations

Year	Award	Category	Result	R.
2023	62nd Rose d'Or Awards	Best Soap or Telenovela	Nominated	[14]
2024	52nd International Emmy Awards	Best Telenovela	Won	[15]

References

1. "Quién es quién en 'La promesa', la nueva serie de TVE para las tardes de La 1". verTele!. 13 January 2023 – via eldiario.es.
2. Paredes, Bryan (14 January 2023). "Quién es quién en "La promesa", la nueva serie de TVE". mag – via El Comercio.
3. Mora, Maica (12 January 2023). "¿Existieron los marqueses de Luján y el palacio La Promesa en el Valle de los Pedroches?". Córdoba. Prensa Ibérica.
4. "Comienza el rodaje de 'La Promesa', la nueva serie diaria de La 1". Deia. 28 September 2022.
5. Navarro, Patricia (10 January 2023). ""La Promesa": así será la gran apuesta de TVE, rodada en el palacio de Tamara Falcó". La Razón.
6. "'La Promesa' (9.8% y 12.2%) firma un estreno alentador en prime time antes de instalarse en la tarde de La 1". vertele!. 13 January 2023 – via eldiario.es.
7. "'La Promesa' (8.3%) aterriza suave en la tarde de La 1 contra 'Amar' (11.7%) y 'Sálvame Limón' (10.5%)". vertele!. 14 January 2023 – via eldiario.es.
8. "Josep Cister: "Una serie como 'La Promesa' hace industria"". Audiovisual451. 12 January 2023.
9. "RTVE renueva La Promesa por 250 capítulos más". El Mundo. 29 June 2023.
10. Gutiérrez Martínez, Óscar (22 July 2024). "TVE renueva 'La Promesa' y encarga 250 capítulos". Confidencial Digital (in Spanish).
11. Degorgue Alegre, Vilma (1 June 2023). "'La Promesa' irrumpe en Italia con un éxito rotundo". Diez Minutos.
12. Rodera, Alejandro (29 September 2023). "'La promesa' es un fenómeno (aún mayor) en Italia: todos los datos de su éxito fuera de España". FormulaTV.
13. "HBO Max adquiere 'La Promesa' y 'Dos vidas' para su estreno en Latinoamérica". Audiovisual451. 4 December 2023.
14. "Rose d'Or 2023 Nominees Announced". Rose d'Or. 6 November 2023.
15. "2024 International Emmy Winners Announced". International Emmy Awards. 25 November 2024.

External links

• La Promesa on RTVE Play
• La Promesa at IMDb