Krishna Subramanian
From Wikipedia, the free encyclopedia
Krishna Subramanian is a serial tech entrepreneur, angel investor and commentator on mobile advertising.[1][2][3][4] He is best known for a being a founding employee of BlueLithium, one of the largest online ad network acquired by Yahoo in 2007 for $300 million, and Mobclix, a mobile ad exchange network acquired by Velti in 2010.[5][6][7] Subramanian has also written for Forbes, The Huffington Post, Advertising Age and Mashable.[8][9][10][11]
Krishna Subramanian | |
|---|---|
| Born | |
| Alma mater | University of California, Davis |
| Known for | Tech Entrepreneur Co-founder of BlueLithium Co-founder of Mobclix Former Chief Marketing Officer of Velti |
Burrp!
In 2003, Subramanian co-founded Burrp!, an internet recommendation and review portal for local businesses and landmarks that operated in a number of Indian cities.[12][13][14] Burrp! was acquired by Network 18 in 2009.[14]
BlueLithium
In January 2004, he became a founding employee of BlueLithium.[3][4] BlueLithium was an online advertising network, which provided a platform that displayed highly targeted advertising impressions.[15][16] BlueLithium was acquired by Yahoo! in 2007 for $300 million.[15] At the time of its acquisition, BlueLithium was the fifth largest ad network in the US and the second largest in the UK.[15]
Mobclix
In 2008, Subramanian co-founded Mobclix with Sunil Verma and Vishal Gurbuxani.[17][18] Mobclix was a mobile ad exchange network, which was acquired by Velti in 2010.[6][7][17][19] Subramanian became chief marketing officer of Velti in 2011.[20][21]
Subramanian resigned from Velti in October 2013.[7] He was reelected to Mobile Marketing Association’s board of directors the same month.[22]
Captiv8
In Jan 2015, Subramanian co-founded Captiv8 with Vishal Gurbuxani, Taz Patel, and Sunil Verma.<ref>Cutler, Kim-Mai. July 14, 2015. "Captiv8 Is Building The Analytics, Marketing Platform For Harnessing The Reach of Instagram, Vine, Snapchat Stars techcrunch.com". 15 July 2015. Retrieved Jan 4, 2017.
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