Krishna Subramanian

Krishna Subramanian is a serial tech entrepreneur, angel investor and commentator on mobile advertising.^[1][2][3][4] He is best known for a being a founding employee of BlueLithium, one of the largest online ad network acquired by Yahoo in 2007 for $300 million, and Mobclix, a mobile ad exchange network acquired by Velti in 2010.^[5][6][7] Subramanian has also written for Forbes, The Huffington Post, Advertising Age and Mashable.^{[8][9][10][11]}

Krishna Subramanian
Born	Long Beach, California
Alma mater	University of California, Davis
Known for	Tech Entrepreneur Co-founder of BlueLithium Co-founder of Mobclix Former Chief Marketing Officer of Velti

Career

Burrp!

In 2003, Subramanian co-founded Burrp!, an internet recommendation and review portal for local businesses and landmarks that operated in a number of Indian cities.^[12][13][14] Burrp! was acquired by Network 18 in 2009.^[14]

BlueLithium

In January 2004, he became a founding employee of BlueLithium.^[3][4] BlueLithium was an online advertising network, which provided a platform that displayed highly targeted advertising impressions.^[15][16] BlueLithium was acquired by Yahoo! in 2007 for $300 million.^[15] At the time of its acquisition, BlueLithium was the fifth largest ad network in the US and the second largest in the UK.^[15]

Mobclix

In 2008, Subramanian co-founded Mobclix with Sunil Verma and Vishal Gurbuxani.^[17][18] Mobclix was a mobile ad exchange network, which was acquired by Velti in 2010.^{[6][7][17][19]} Subramanian became chief marketing officer of Velti in 2011.^[20][21]

Subramanian resigned from Velti in October 2013.^[7] He was reelected to Mobile Marketing Association’s board of directors the same month.^[22]

Captiv8

In Jan 2015, Subramanian co-founded Captiv8 with Vishal Gurbuxani, Taz Patel, and Sunil Verma.^[23]