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Kocchi no Kento

Japanese singer-songwriter and internet personality (born 1996) From Wikipedia, the free encyclopedia

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Kento Sugō (Japanese: 菅生 健人, Hepburn: Sugō Kento; born June 13, 1996), known professionally as Kocchi no Kento (こっちのけんと, Kotchi no Kento; lit.'This Kento'), is a Japanese singer-songwriter and internet personality. He began covering songs a cappella in 2019 and is best known for his 2024 single "Hai Yorokonde".

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Early life

Kento Sugō was born in Minoh, Osaka Prefecture, Japan on June 13, 1996.[1] His father is Arata Sugō (ja), a management consultant, journalist, author and television personality,[2] who inspired Sugō to pursue music.[3] He has two siblings: his elder brother is the actor and singer Masaki Suda, and his younger brother is the actor and model Araki Sugō (ja).[4]

Sugō attended Komazawa University, where he formed an a cappella group, Chemical Quartet, with members from the university's a cappella club Meiseishishin.[5] He won the national amateur a cappella contest, A Cappella Spirits, for two consecutive years.[6]

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Career

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Sugō began his YouTube career by covering the a cappella version of several songs in 2019.[6] He uses the stage name "Kocchi no Kento", meaning "this Kento". It symbolizes the feeling when he sings, which is himself more than being a salaryman after graduating, like the "other Kento".[7] He appeared as a backing vocal for the performances of Radwimps and Tōko Miura's "Grand Escape" at the 70th NHK Kōhaku Uta Gassen in 2019,[8] and Miisha Shimizu at New Disney Plus Celebration Night.[9]

He started writing his own songs in 2022,[3] and released his debut single "Tiny" through Blowout Inc. on August 30 the same year. The song is about the relationship among his brothers.[10] His following single "Shinuna!", went moderately viral on TikTok in mid-2023,[11] and peaked at number nine on the Billboard Japan Heatseekers Songs.[12]

The singer's 2024 single "Hai Yorokonde" depicts the daily lives of salarymen whose stress has peaked while struggling to overcome peer pressure.[13] Its cover artwork and music video are inspired by Shōwa-era manga and anime.[14] The song became his most successful song to date after becoming viral on social media, peaking at number four on the Billboard Japan Hot 100[15] and seven on the Oricon Combined Singles Chart.[16] Following this success, he won Best New Artist at the 66th Japan Record Awards[17] and appeared as a main artist for the first time to perform "Hai Yorokonde" at the 75th NHK Kōhaku Uta Gassen on December 31.[18]

On January 1, 2025, the singer announced via X for his intention to "take a break for the time being,"[19] and resumed his activity in March.[20] Months later, Kocchi no Kento performed "Kekka Ōrai", an opening theme for anime series My Hero Academia: Vigilantes,[21] which released digitally on April 7 and came on CD as an EP on June 18.[22] He will be in charge of the theme for drama series Chotto Dake Esper, titled "Watakushigoto".[23]

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Personal life

Kocchi no Kento quit his company job in 2020 and, thereafter, was diagnosed with bipolar disorder, which was revealed later in September 2023.[24][25]

He married an unnamed spouse on February 14, 2024.[26]

Discography

Extended plays

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Singles

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Guest appearances

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Concerts

  • Yoitokose (2024)[37]

Filmography

Films

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Web shows

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Awards and nominations

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Notes

  1. "Shinuna!" did not enter the Billboard Japan Hot 100, but peaked at number nine on the Heatseekers Songs.[32]
  2. "Kekka Ōrai" did not enter Oricon Combined Singles Chart, but peaked at number 21 on the Digital Singles Chart.[35]

References

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