Kirari (Fujii Kaze song)

"Kirari" (きらり, lit. onomatopoeia of momentary flash of light) is a song by Japanese singer-songwriter Fujii Kaze, taken from his second studio album Love All Serve All (2022). It was released on May 3, 2021, through Hehn Records and Universal Sigma. Written by Fujii himself and produced by Yaffle, the song is a pop track infused with a funky disco sound, expressing the importance of the kirari moments in daily lives.^[1] The song featured in Japan's Honda Vezel 2021 advertisement.^[2]

"Kirari"
Single by Fujii Kaze
from the album Love All Serve All
Language	Japanese
Released	May 3, 2021
Genre	Pop
Length	3:51
Label	Hehn Universal Sigma
Songwriter(s)	Fujii Kaze
Producer(s)	Yaffle
Fujii Kaze singles chronology
"Tabiji" (2021) "Kirari" (2021) "Mo-Eh-Yo (Ignite)" (2021)
Music video
"Kirari" on YouTube

A music video for "Kirari" premiered on May 21. It was directed by Spikey John, who previously directed Fujii's "Mo-Eh-Wa" music video (2019).^[3] The song debuted and peaked at number two on the Billboard Japan Hot 100.^[4] Fujii gave the televised debut performance of "Kirari", alongside "Mo-Eh-Yo", at 72nd NHK Kōhaku Uta Gassen on December 31, which he pretended to perform the song remotely from his house at Satoshō, Okayama, before surprising that he was already in Tokyo International Forum, where the show held.^[5] The remix EP, titled Kirari Remixes (Asia Edition), was released on January 14, 2022.^[6]

Track listing

• Digital download / streaming

1. "Kirari" (きらり) – 3:51

• Remixes EP (Kirari Remixes (Asia Edition))

1. "Kirari" (original remix) – 4:19
2. "Kirari" (Daul remix) – 4:05
3. "Kirari" (FunkyMo remix) – 4:31
4. "Kirari" (PXZVC remix) – 4:47
5. "Kirari" (Kaze & Yaffle Just for Fun remix) – 3:41
6. "Kirari" (Knopha remix) – 5:05
7. "Kirari" (Naken remix) – 4:09
8. "Kirari" (Yaffle remix) – 3:04
9. "Kirari" – 3:51

Credits and personnel

• Fujii Kaze – vocals, songwriter, synthesizer
• Yaffle – producer, recording arrangement
• Bunta Otsuki – electric guitar

Charts

Weekly charts Weekly chart performance for "Kirari" Chart (2021) Peak position Global 200 (Billboard)[7] 135 Japan (Japan Hot 100)[8] 2 Japan Combined Singles (Oricon)[9] 5 Weekly chart performance for Kirari Remixes (Asia Edition) Chart (2022) Peak position Japanese Combined Albums (Oricon)[10] 15

Year-end charts 2021 year-end chart performance for "Kirari" Chart (2021) Position Global Excl. US (Billboard)[11] 180 Japan (Japan Hot 100)[12] 19 2022 year-end chart performance for "Kirari" Chart (2022) Position Japan (Japan Hot 100)[13] 19 2023 year-end chart performance for "Kirari" Chart (2023) Position Japan (Japan Hot 100)[14] 62 2024 year-end chart performance for "Kirari" Chart (2024) Position Japan (Japan Hot 100)[15] 88 All-time charts All-time chart performance for "Kirari" Chart (2008–2022) Position Japan (Japan Hot 100)[16] 49

Certifications

Certifications for "Kirari"

Region	Certification	Certified units/sales
Japan (RIAJ)[17]	Platinum	250,000*
Streaming
Japan (RIAJ)[18]	3× Platinum	300,000,000†
* Sales figures based on certification alone. † Streaming-only figures based on certification alone.

Release history

Release dates and formats for "Kirari"

Region	Date	Format	Version	Label	Ref.
Various	May 3, 2021	Digital download streaming	Original	Hehn Universal Sigma	[19]
	January 14, 2022		Remixes EP		[20]

References

1. Amano, Ryutaro (May 21, 2021). "藤井 風 "きらり" 快進撃はまだまだ続く。最高に気持ちのいいグルーヴィンな曲のすばらしさについて". Mikiki (in Japanese). Retrieved February 28, 2023.
2. "藤井風、Honda「VEZEL」テレビCMに新曲「きらり」書き下ろし". Natalie (in Japanese). April 22, 2021. Retrieved February 28, 2023.
3. "藤井風が新しい扉開いた「きらり」MV公開、監督は「もうええわ」のSpikey John". Pia (in Japanese). May 21, 2021. Retrieved February 28, 2023.
4. "【ビルボード】ジャニーズWEST「サムシング・ニュー」211,396枚を売り上げ総合首位　藤井風「きらり」総合2位、Official髭男dism「Cry Baby」総合10位に初登場". Billboard Japan (in Japanese). May 12, 2021. Retrieved February 28, 2023.
5. "【紅白】藤井風、岡山の実家から"ワープ"でサプライズ登場 大泉洋&川口春奈も絶句". Oricon (in Japanese). December 31, 2021. Retrieved February 28, 2023.
6. Billboard Japan (January 14, 2022). "J-Pop Singer/Songwriter Fujii Kaze Drops 'Kirari' Remix EP". Billboard. Retrieved February 28, 2023.
7. "Billboard Global 200: Week of May 29, 2021". Billboard. Retrieved February 28, 2023.
8. "Billboard Japan Hot 100 – Week of May 12, 2022". Billboard Japan (in Japanese). Retrieved February 28, 2023.
9. "Oricon Top 50 Combined Singles: 2021-05-17" (in Japanese). Oricon. Retrieved February 28, 2023.
10. "Oricon Top 50 Combined Albums: 2022-01-24" (in Japanese). Oricon. Retrieved February 28, 2023.
11. "Billboard Global Excl. US – Year-End". Billboard. Retrieved February 28, 2023.
12. "Billboard Japan Hot 100 Year-End 2021". Billboard Japan. Retrieved February 28, 2023.
13. "Billboard Japan Hot 100 Year-End 2022". Billboard Japan. Retrieved February 28, 2023.
14. "Billboard Japan Hot 100 – 2023 Year-End". Billboard Japan (in Japanese). Retrieved December 8, 2023.
15. "Billboard Japan Hot 100 – 2024 Year-End". Billboard Japan (in Japanese). Retrieved December 6, 2024.
16. ""JAPAN HOT 100"15周年を記念したオールタイムTOP50発表 1位は米津玄師「Lemon」". Billboard Japan (in Japanese). March 31, 2023. Retrieved December 31, 2023.
17. "Japanese digital single certifications – 藤井 風 – きらり" (in Japanese). Recording Industry Association of Japan. Retrieved February 28, 2023. Select 2022年11月 on the drop-down menu
18. "Japanese single streaming certifications – 藤井 風 – きらり" (in Japanese). Recording Industry Association of Japan. Retrieved February 28, 2023. Select 2023年1月 on the drop-down menu
19. "きらり". Fujii Kaze Official Website (in Japanese). Retrieved February 28, 2023.
20. "Kirari Remixes (Asia Edition)". Fujii Kaze Official Website (in Japanese). Retrieved February 28, 2023.