KeyEast

South Korean company From Wikipedia, the free encyclopedia

KeyEast (Korean: 키이스트; stylized in all caps) is a management agency founded by actor Bae Yong-joon.

Quick Facts Native name, Hangul ...
KeyEast Co., Ltd.
Native name
Hangul
(주)키이스트
Revised Romanization(Ju)Kiiseuteu
FormerlyTuneboom Korea Co., Ltd.
Company typePublic
KRX: 054780[1] (November 14, 2003)
IndustryEntertainment
FoundedOctober 8, 1996 (1996-10-08)
(as Tuneboom Korea Co., Ltd. (한국툰붐 주식회사))
FounderBae Yong-joon
SuccessorAuto Wintech (오토윈테크)
Headquarters5th floor, KeyEast, 96 Road 26, Yeongdong-daero, Gangnam District, ,
South Korea
Area served
  • Asia
  • Worldwide
Key people
Bae Yong-joon (chairman)
Park Seong-hye (CEO)
Services
  • Artist management
  • Merchandising and licensing
  • Planning and production of cultural content
  • Broadcasting
  • Investment
Revenue20,687,309,140 won (June 30, 2015)
1,894,744,879 won (June 30, 2015)
1,848,842,998 (June 30, 2015)
Total equity39,802,328,288 won (June 30, 2015)
OwnerSM Entertainment (33.70%)[2]
Number of employees
64 (June 30, 2015)
ParentSM Studios
Subsidiaries
  • Content K
  • Content N
  • Stream Media Corporation
Websitekeyeast.co.kr
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History

In May 2009, KeyEast acquired Japanese company Digital Adventure Inc. [ja] (Japanese: 株式会社デジタルアドベンチャー) (TYO: 4772) and made it an affiliated company. After the acquition by SM Entertainment, it was renamed Stream Media Corporation.[citation needed]

In December 2010, KeyEast entered the television production industry through the Korean drama Dream High.[3] Two years later, in 2012, the company entered China.[4]

In March 2022, KeyEast acquired production company Studio flow with a 31.58% stake.[5]

After receiving approval for the merger agreement with Oboi Project Co., Ltd. at the board meeting on August 9, 2022, each company completed the necessary procedures for the merger. At another board meeting the same year on September 14, they resolved the merger completion report general meeting in accordance with Article 526, Paragraph 3 of the Commercial Act with a board of directors resolution and public notice, and therefore the fact of the completion of the merger is reported to each shareholder by public notice.[6]

Artists

Actors

  • Bae Jung-nam (2021–present)
  • Cha Seung-won (2025–present)
  • Jeong Ji-hwan
  • Ji Hyun-joon
  • Kim Jae-chul
  • Lee Ki-taek (2025–present)
  • Lee Tae-vin (2021–present)
  • Shin Yun-seob

Actresses

Former artists

Partnership

References

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