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KXVB (101.5 FM) is a radio station in Greenland, Arkansas, serving the Fayetteville area. KXVB airs a rhythmic contemporary hit radio format.
| Broadcast area | Fayetteville, Arkansas |
|---|---|
| Frequency | 101.5 MHz |
| Branding | 101.5 The Vibe |
| Programming | |
| Format | Rhythmic CHR |
| Ownership | |
| Owner |
|
| KXRD, KBVA, KAKS, KREB, KFFK | |
| History | |
First air date | May 1, 2012 |
Former call signs | KFMD (2012) KFMD-FM (2012–2022) |
| Technical information[1] | |
Licensing authority | FCC |
| Facility ID | 88358 |
| Class | C3 |
| ERP | 5,500 watts |
| HAAT | 213.5 meters |
Transmitter coordinates | 35°54′06″N 94°06′06″W |
| Links | |
Public license information | |
| Webcast | Listen Live |
| Website | www |
The station debuted in 2012 with a classic hits format.
As a classic hits station, they played a select number of 1960s hits, along with 70s, 80s, and 90s music, most notably Martha and the Vandellas original recording of "Dancing In The Street". Starting in the 2020s, some hits from the 2000s were thrown in. These include songs such as "It's My Life" by Bon Jovi, "Underneath It All" by No Doubt featuring Lady Saw, and Counting Crows' version of Joni Mitchell's "Big Yellow Taxi", which features Vanessa Carlton. Star 101.5 aired Brock and Marci from 6–10, Staci, later Ro on the Radio, mid-days from 10–3, Tim in the afternoons from 3–7, with Throwback Nation Radio late evening. The Tom Kent show was aired late evening on weekends.
In December 2020, Ro On The Radio and Brock and Marci were let go as part of the station's sale to Butler Broadcasting Company, LLC, the former owners of KXNA.
On January 27, 2021, the then-KFMD-FM and its sister stations were sold to Rox Radio. As soon as the sale closed on January 31, 2021, KFMD-FM dumped its classic hits format and began stunting with songs with the word "change" in the title (i.e. "Changes" by David Bowie, "Winds of Change" by Scorpions, and "A Change is Gonna Come" by Sam Cooke), promoting a "change" at Noon the following day. At 11:30 AM the following day, the stunting shifted to a loop of "The Final Countdown" by Europe, the final playing of which had simulated ground control transmissions counting down to the change. At the promised time, KFMD-FM flipped to Hot AC as "101.5 My FM", taking indirect aim at established competition in KMXF, KMCK-FM, and KEZA. The first song on "My FM" was "Good as Hell" by Lizzo. After the switch, the Fayetteville market was left with one Classic Hits station, KBVA.[2]
On February 25, 2022, at 5 p.m., KFMD-FM flipped to a classic-leaning rhythmic contemporary format, branded as "101.5 The Vibe", with the first song being "It's a Vibe" by 2 Chainz, Ty Dolla Sign, Trey Songz and Jhené Aiko.[3] On February 28, KFMD-FM changed call letters to KXVB to match the "Vibe" branding.
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