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KCRS-FM
Radio station in Midland, Texas From Wikipedia, the free encyclopedia
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KCRS-FM (103.3 MHz 103.3 Kiss FM) is a radio station that serves the Midland–Odessa metropolitan area with Rhythmic Top 40 music.
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The station signed on the air in 1976 as KWMJ-FM which was a Muzak format known as "Beautiful Music for Midland-Odessa." It remained a Muzak format till it changed its call letters to match the AM station it had shared studios with at 1001 S. Midkiff in Midland since 1976, KCRS-AM. FM 103.3 became KCRS-FM and flipped to a Top 40 format known as "K-103" in 1990. It remained a Top 40 format for a few years and then switched to an AC format known as "Max 103." In late 2000 it was purchased by Clear Channel Communications, Inc and changed its format back to top 40 and branded itself as "103.3 Kiss FM."
The station is currently owned by ICA Broadcasting, a local company. They acquired the contract for $3 million in 2010 from Gap Broadcasting (whom acquired many stations including KCRS-FM from Clear Channel Communications).[4] Its studios are located at the ICA Business Plaza on East Eighth Street in Odessa, just east of downtown, and its transmitter is located in Gardendale, Texas.
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