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Jetix Play (formerly Fox Kids Play) was a preschool entertainment brand, owned by Jetix Europe. The Jetix Play name was primarily used as a sister channel to Jetix in a small number of regions, such as Central and Eastern Europe, and Middle East.
 Jetix Play's final logo, used from 2007 until its closure in 2010. | |
| Type | Preschool television network |
|---|---|
| Country | United Kingdom[1][2] |
| Broadcast area | Central and Eastern Europe, Middle East |
| Network | Jetix |
| Headquarters | 338 Euston Road, London, United Kingdom[1][2] |
| Programming | |
| Language(s) | English, Polish, Turkish, Russian |
| Picture format | 576i (SDTV) |
| Ownership | |
| Owner | Jetix Europe |
| Parent | Jetix Europe (The Walt Disney Company) |
| Sister channels | Jetix |
| History | |
| Founded | January 2003 (as Fox Kids Play) 1 January 2005 (as Jetix Play) |
| Launched | January 2003 (Poland) October 2003 (Eastern Europe and Turkey, later in MENA) |
| Closed | 31 July 2010 (CEE) 1 September 2010 (Middle East) |
| Replaced by | Playhouse Disney (most countries) |
| Former names | Fox Kids Play (2003–2004) |
| Links | |
| Website | web |
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The channel originally launched as Fox Kids Play in January 2003[3] in Poland, and later launched in October 2003 in CEE (Including Russia) and MENA regions (including Turkey). Fox Kids Play was aimed at a younger audience than the main Jetix channel and primarily showed archived programming from BVS Entertainment and Fox Kids Europe's catalogues. The channel was available for 12 hours per day, from 6 A.M. to 6 P.M.
On 1 January 2005, Fox Kids Play was rebranded as Jetix Play.[4]
On November 1, 2008, Jetix Play increased its broadcast period from 12 to almost 17 hours per day, from 6 A.M. to 10:45 P.M.[5]
After The Walt Disney Company increased their ownership in Jetix Europe, they planned to rebrand the channels after Jetix's rebranding into Disney XD or Disney Channel. The channel closed on 1 August 2010,[6] in Poland and in Middle East on 1 September 2010.[7] The channel was replaced with Playhouse Disney in most regions.
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Programming on Jetix Play consisted of archive programming of animated cartoons and television series from BVS Entertainment's catalogue, which included shows from Saban Entertainment and the pre-1990 catalogue of DIC Entertainment, which BVS/Fox Kids Europe owned international rights to at the time.
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Fox Kids Play was used by Fox Kids Europe as an interactive VOD in France and Israel,[8] and expanded in the United Kingdom when it was added to Telewest in July 2003.[9] The service consisted of various television games based on Fox Kids programmes and third-party properties. The service extended to Sky Digital in March 2004.[10]
In the Netherlands, a Jetix Play branded block was featured on Jetix. Unlike the channel, this block was strictly pre-school-focused and aired acquired shows aimed towards younger children, including The Koala Brothers, Bob the Builder, Hamtaro, and Strawberry Shortcake.[11] In September 2009, the block began airing In the Night Garden...,[12]
Between 2006 and 2007, in Romania and other CEE countries, a Jetix Play programming block was broadcast on Jetix, which similarity to the named channel aired archived programming from BVS's catalogue.[13][14][15]
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