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J. J. Newberry (Los Angeles, California)
Building in Los Angeles, California From Wikipedia, the free encyclopedia
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J. J. Newberry is a historic two-story building at 6600 W. Hollywood Blvd. in Hollywood, California. It is known primarily for its architecture, location, and its 30+ year tenant, Hollywood Toys & Costumes.
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History
Built in 1928, J. J. Newberry was designed by the namesake company's architectural staff,[1] and
In 1984, the Hollywood Boulevard Commercial and Entertainment District was added to the National Register of Historic Places, with this building listed as a contributing property in the district.[2]
In the early 1990s, Hollywood Toys & Costumes relocated to this building, having been located one building east since 1950.[3] In 2021, both the business and the building were featured in the paranormal reality television show Ghost Adventures.[4]
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Architecture and design

J. J. Newberry is made of reinforced concrete with industrial metal sash windows. The building features an elaborate blue-green, gold, and brown glazed tile Art Deco facade, and its second story is divided into three bays separated by vertical piers clad in blue-green tile projecting above the roof. Chevrons are prominent throughout.[2]
The building combined with its neighbor is considered "one of the most colorful concentrations of Art Deco architecture on the Boulevard."[2]
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In popular culture
This J. J. Newberry building served as the inspiration for the Celebrity 5 and 10 Building at Disney’s Hollywood Studios.[5]
See also
References
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