J.C. Anand

Jagdish Chand Anand better known as J.C. Anand (1922 – 17 May 1977) was a Pakistani film producer and distributor.^[1][2] One of the largest distributors within the country, he founded Eveready Pictures in Karachi.^[3]

J.C. Anand
Born	Jagdish Chand Anand 1922 Bhera, Sargodha, Punjab. (British India)
Died	17 May 1977 Karachi, Sindh, Pakistan
Nationality	Pakistani
Occupation	film producer
Years active	1947 – 1977
Relatives	Satish Anand (son) Juhi Chawla (niece)

Family background

Anand was born in 1922 in Bhera, Sargodha District, British India.^[3] His father was a businessman. His family opted to stay back in Pakistan at the time of Partition in 1947.^[2] Anand was the Uncle of Juhi Chawla (Indian actress) as she was his sister's daughter.^[4]

His son, Satish Chand Anand, after graduating from London School of Economics in 1971 continues to make films in Pakistan under their home banner Eveready Pictures.^[3][5][6] Satish Chand has 3 daughters. The middle daughter is in medical profession. Eldest daughter Tania based in UK and youngest Neha based in Dubai, both are in infotainment business.^[6]

Career

Soon after independence in 1947, Anand founded Eveready Pictures to produce and distribute films.^[7] Pakistan's pioneer film producer Agha G. A. Gul was his colleague and a friend.^[3] Film producer J. C. Anand played a key role in inviting Indian film maker Roop K. Shorey and his then popular actress wife Meena Shorey to Pakistan to make Miss 56 (1956 film).^[8] Meena Shorey was born in Raiwind, Punjab near Lahore and had become famously known as the Larra Lappa girl after the success of Indian film Ek Thi Ladki (1949).^[9]

Death

J.C. Anand died on 17 May 1977 in Karachi, Pakistan.^[1]

Films

• Sassi (1954) (first golden jubilee film of Pakistan)^[1][10][3]
• Heer (1955) (with highly popular music and film songs by music director Safdar Hussain)^[10][11][1]
• Miss 56 (1956)^[8][1]
• Ishq-e-Laila (1957)^[2][10][1]
• Murad (1957)^[3]
• Noor-e-Islam (1957) (with super-hit Naat song Shah-e-Madina Yasrab Ke Waali')^[3][1]
• Hasrat (1958)^[10]
• Alam Ara (1959)
• Dulhan (1963)^[1]

References

1. "Profile of film producer J.C. Anand". Pakistan Film Magazine website. Archived from the original on 1 July 2017. Retrieved 9 February 2023.
2. Mushtaq Gazdar. "Producer J.C. Anand in Pakistan Cinema 1947 - 1999 on GoogleBooks". Oxford University Press, 1997. Retrieved 20 February 2018.
3. "Profile and filmography of J.C. Anand". Cineplot.com website. 25 May 2014. Archived from the original on 31 August 2016. Retrieved 7 February 2023.
4. Bali, Karan. "Most Pakistani Hindu filmmakers fled after 1947, but not JC Anand". Scroll.in. Retrieved 17 April 2020.
5. Jawaid, Mohammad Kamran (29 March 2020). "SPOTLIGHT: THE FEAR OF SQUARE ONE". Dawn (newspaper). Retrieved 13 March 2022.
6. Noorani, Asif (26 April 2020). "SPOTLIGHT: THE gentleman of showbusiness". Dawn (newspaper). Retrieved 14 July 2023.
7. J. C. Anand, founder of Eveready Group of Pakistan Retrieved 21 February 2018
8. "Miss 56 (1956 film)". Pakistan Film Magazine website. Archived from the original on 3 July 2017. Retrieved 9 February 2023.
9. Roop K. Shorey and Meena Shorey on muvyz.com website Retrieved 21 February 2018
10. Nate Rabe (11 March 2018). "Sound of Lollywood: There are movies with lots of songs, and then there is 'Ishq-e-Laila'". Scroll.in website. Retrieved 13 March 2022.
11. "Heer (1955 film)". Complete Index To World Film (CITWF) website. Archived from the original on 23 December 2017. Retrieved 9 February 2023.

External links

• IMDb Profile of J.C. Anand
• Eveready Group of Companies