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Ivivva Athletica, styled as ivivva, was a youth brand founded by lululemon athletica in 2009.[1] ivivva was created in order to cater to a younger demographic and focused on creating athletic sportswear for girls ages 6–14.[2] The company launched with its first store in Vancouver, Canada in December 2009, and had over 70 stores and pop-up shop locations across Canada and the United States.[3] In 2012, ivivva opened its first American stores in New York, Chicago, Boston, Bellevue and Orange County.[4] ivivva’s clothes were designed for athletic pursuits such as dance, running, yoga, ice skating, gymnastics, and on-the-court sports.[5]
In June 2017, lululemon announced the closure of multiple ivivva stores and started focusing the brand online. As of 2024, all ivivva locations have been closed.[6]
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