Independent soft drink
From Wikipedia, the free encyclopedia
From Wikipedia, the free encyclopedia
An independent soft drink is a soft drink generally made by smaller privately run businesses or smaller corporations who use alternative marketing strategies to promote their product.
 | This article needs additional citations for verification. (September 2023) |
The label was arguably started in the early 1970s in response to Coca-Cola and Pepsi Cola's mass media campaigns for the edge in the beverage market.[1] Several groups decided to protest by making and in some cases publicly distributing their homemade brew.
Jones Soda is one of the more commonly known "independent" companies, founded in 1987, as well as Jarritos, a popular "independent" soft drink company based from Guadalajara, Jalisco, Mexico.
Seamless Wikipedia browsing. On steroids.
Every time you click a link to Wikipedia, Wiktionary or Wikiquote in your browser's search results, it will show the modern Wikiwand interface.
Wikiwand extension is a five stars, simple, with minimum permission required to keep your browsing private, safe and transparent.
