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Japanese fashion and lifestyle magazine From Wikipedia, the free encyclopedia
I Love Mama (stylized "I LOVE mama") was a gyaru fashion and lifestyle magazine published monthly in Japan by Inforest Publishing.[2]
Chief editor | Ayako Yamashita |
---|---|
Categories | Fashion, Lifestyle |
Frequency | Monthly |
Circulation | 200,000 |
Publisher | Inforest |
First issue | September 2008 |
Final issue | 2014 |
Country | Japan |
Language | Japanese |
Originally named "Mama Nuts × Ageha", I Love Mama was established as a special edition of two gyaru magazines, the hostess-targeted Koakuma Ageha magazine and dark-skin obsessed Happie Nuts magazine.[3]
I Love Mama was considered a unique magazine, as it was a magazine especially for "gyaru-mama", women who remain gyaru after pregnancy,[3] consisting of the likes of housekeeping tips, parenting tips, and fashion tips.[4]
Described as a "mega-hit" magazine, it has been the highest-selling gyaru-mama magazine ever since its launch in 2008.[5]
I Love Mama was first published in September 2008 under the name "Mama Nuts × Ageha" as a special co-edition of Koakuma Ageha and Happie Nuts, after these two magazines' special editorials for "gyaru-mama" audiences gained considerable popularity.[6] Mama Nuts × Ageha was the first-ever magazine devoted solely to the gyaru-mama scene,[7] and it became a smash-hit, with 150,000 copies sold during its first three days and an additional 30,000 copies sold.[6] Mama Nuts × Ageha changed its name to "I Love Mama", becoming monthly in April 2009.[8] Circulation reached 200,000 by October 2009.[9]
Following the closure of Inforest Publishing I Love Mama ended publication in 2014.[10]
The most notable trait of the models appearing in I Love Mama is that most of them appear in the magazine with their children. The children in the magazine are called the "chibiko".[3]
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