ITC Benguiat

ITC Benguiat is a decorative serif typeface designed by Ed Benguiat and released by the International Typeface Corporation (ITC) in 1977. The face is loosely based upon typefaces of the Art Nouveau period but is not considered an academic revival. The face follows ITC's design formulary of an extremely high x-height, combined with multiple widths and weights.

ITC Benguiat

Category	Serif
Classification	Display
Designer(s)	Ed Benguiat
Foundry	International Typeface Corporation
Date created	1977[1][2]

The original version of 1977 contained numerous nonstandard ligatures (such as AB, AE, AH, AK, AR, LA, SS, TT) and alternate shapes for some letters which were not carried into the digital version.^[3]

The font family consists of 3 weights at 2 widths each, with complementary italic.

ITC Benguiat Pro

It is a version released in September 2008. It includes support for Central European and many Eastern European characters.

ITC Benguiat Gothic

ITC Benguiat Gothic

Category	Sans-serif
Classification	Humanist
Designer(s)	Ed Benguiat
Foundry	International Typeface Corporation (ITC)
Date created	1979[4]

ITC Benguiat Gothic is a sans-serif variant for the original serif font family. Both faces are loosely based upon typefaces of the Art Nouveau period but are not considered academic revivals. The face follows ITC's design formulary of an extremely high x-height, combined with multiple widths and weights.

The font family consists of 4 weights at 1 width each, with complementary italic.

Notable usage

The font is used on the cover of some editions of Stephen King's novels.^[5]

In the logo for Netflix show Stranger Things (which uses it as retro styling specifically as a reference to its 1980s setting in general and Stephen King novels in particular).^[5]

See also

• Korinna, a similarly styled typeface by Berthold

References

1. "ITC Benguiat Gothic Medium". Identifont. Retrieved 22 November 2009.
2. "ITC Benguiat". MyFonts. 3 December 2007. Retrieved 22 November 2009.
3. Coles, Stephen (27 July 2016). "Photo-Lettering ITC Benguiat ad". Fonts in use. Retrieved 27 July 2016.
4. "ITC Benguiat Gothic". MyFonts. 3 December 2007. Retrieved 22 November 2009. Following up on his earlier serif design, Ed Benguiat created ITC Benguiat Gothic in 1979.
5. "Meet The Man Who Designed The Iconic Font In "Stranger Things"". Fast Company. August 12, 2016. Retrieved November 10, 2024.

• Lawrence W Wallis. Modern Encyclopedia of Typefaces 1960–90. Lund Humphries Publishers Ltd: 2000. ISBN 0-85331-567-1.
• Friedl, Frederich, Nicholas Ott and Bernard Stein. Typography: An Encyclopedic Survey of Type Design and Techniques Through History. Black Dog & Leventhal: 1998. ISBN 1-57912-023-7.
• Macmillan, Neil. An A–Z of Type Designers. Yale University Press: 2006. ISBN 0-300-11151-7.