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IF Magazine, also known as Inside Film, IF: Australia's Filmmaker Magazine, and IF: The Magazine for Independent Filmmakers, is an Australian print and online trade publication for screen-content professionals in Australia and New Zealand.
 | |
| Editor | Jackie Keast |
|---|---|
| Categories | Australian film and television trade magazine |
| Frequency | Bi-monthly |
| Circulation | 13,000 |
| Publisher | Mark Kuban |
| Founded | 1997 |
| Company | The Intermedia Group |
| Country | Australia |
| Based in | Sydney |
| Language | English |
| Website | if |
The magazine was founded in 1997[1] by Stephen Jenner and David Barda, in Sydney.[2]
In April 2012 the 150th issue was published.[3] In June 2021, the 200th issue was published.[4]
Its former and long names include Inside Film, IF: Australia's Filmmaker Magazine, IF: The Magazine for Independent Filmmakers,[5] and IF Magazine: For Screen Content Professionals.[4]
IF Magazine is a bi-monthly print magazine[1] as well as a website, if.com.au,[6] serving as a trade publication for screen-content professionals in Australia and New Zealand.[7][8]
The magazine's content includes original research in specially-commissioned articles[1][9] that are unique. It covers Australian film and television, distribution, exhibition, digital media, marketing, finance, as well as detailed reporting on the Australian film industry.[1]
The magazine is available online by subscription on Informit from Issue 41 (February 2002).[10]
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Inside Film is owned by The Intermedia Group.[6][10]
As of 2021[update] Jackie Keast is editor,[11] while Don Groves has been senior journalist since 2013. Groves formerly worked with Variety in Sydney and London, and has contributed regularly to Deadline Hollywood and SBS Film.[12]
In 2000, the magazine was the co-winner of the AACTA Byron Kennedy Award, along with Popcorn Taxi film festival.[2][13]
IF Magazine ran the IF Awards[13] from 1999 until 2011, with various sponsors acquiring naming rights over the years.[14] The awards were determined by a national audience poll, which differentiated it from the Australian AACTA Awards, which are judged by industry professionals.[14] In 2012 it was announced that they would be put "on hold", owing to changing economic circumstances and competition with the AACTA Awards, which had moved to Sydney in 2011.[15][14]
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