Hard 2 Face Reality

"Hard 2 Face Reality" is a song recorded by American record producer Poo Bear, featuring vocals from Canadian singer Justin Bieber and American rapper Jay Electronica. The three artists wrote the song with Dan Kanter and Kenneth Coby, the former of which produced the song with Poo Bear. It was released on April 6, 2018, as the lead single from Poo Bear's debut studio album, Poo Bear Presents Bearthday Music.

"Hard 2 Face Reality"
Single by Poo Bear featuring Justin Bieber and Jay Electronica
from the album Poo Bear Presents Bearthday Music
Released	April 6, 2018 (2018-04-06)
Recorded	2017
Genre	R&B[1] EDM[2]
Length	3:16
Label	Bearthday
Songwriter(s)	Jason Boyd Justin Bieber Elpadaro Allah Dan Kanter Kenneth Coby
Producer(s)	Poo Bear Kanter
Poo Bear singles chronology
"Will I See You" (2017) "Hard 2 Face Reality" (2018) "Perdido" (2018)
Justin Bieber singles chronology
"Friends" (2017) "Hard 2 Face Reality" (2018) "No Brainer" (2018)
Jay Electronica singles chronology
"Letter to Falon" (2017) "Hard 2 Face Reality" (2018) "Essential" (2019)

Background

The song was written back in late 2013 to early 2014, during the time where Justin Bieber had been accused by the media of several things, run-ins with the law, and his Florida arrest in January 2014. Later that year, Bieber released a demo of the song on SoundCloud on April 27, though it was never released to mainstream music for unknown reasons. At the time, the song only featured Poo Bear on it. The song remained on SoundCloud until November 2017, when it was then removed.^[3] On February 4, 2018, Poo Bear told interviewer Ebro Darden during a Beats 1 radio show that he would release the song later in the month.^[4][5][6]

Credits and personnel

Credits adapted from Tidal.^[7]

Performers

• Poo Bear – composition, production
• Justin Bieber – composition
• Jay Electronica – composition

Addition musicians

• Kenneth Coby – composition
• Dan Kanter – composition, production

Studio personnel

• Colin Leonard – master engineering
• Josh Gudwin – mixing

Charts

Chart (2018)	Peak position
Austria (Ö3 Austria Top 40)[8]	71
Canada (Canadian Hot 100)[9]	78
Czech Republic (Singles Digitál Top 100)[10]	73
Denmark (Tracklisten)[11]	23
Netherlands (Single Top 100)[12]	70
New Zealand Heatseekers (RMNZ)[13]	5
Norway (VG-lista)[14]	28
Slovakia (Singles Digitál Top 100)[15]	88
Sweden (Sverigetopplistan)[16]	59
Switzerland (Schweizer Hitparade)[17]	88
US Bubbling Under Hot 100 Singles (Billboard)[18]	6

Certifications

Region	Certification	Certified units/sales
Brazil (Pro-Música Brasil)[19]	2× Platinum	80,000‡
Denmark (IFPI Danmark)[20]	Gold	45,000‡
‡ Sales+streaming figures based on certification alone.

Release history

Region	Date	Format	Label	Ref.
Worldwide	April 6, 2018	Digital download	Breathday	[7]
Italy	April 20, 2018	Contemporary hit radio	Universal	[21]

References

1. Coleman, Miriam (April 27, 2014). "Justin Bieber Drops New Song, 'Hard 2 Face Reality'". Rolling Stone. Retrieved April 9, 2018.
2. Ginsberg, Gabriella (April 6, 2018). "Justin Bieber Jumps On Poo Bear's EDM Banger 'Hard 2 Face Reality' — Listen". Hollywood Life. Archived from the original on April 9, 2018. Retrieved April 9, 2018.
3. Puckett, Lily (February 5, 2018). "Poo Bear announces a collaboration with Justin Bieber and Jay Electronica". The Fader. Retrieved April 9, 2018.
4. Cowen, Trace (February 6, 2018). "The Justin Bieber / Jay Electronica Collab You Didn't Know Existed Might Drop Soon". Complex. Retrieved April 9, 2018.
5. Wass, Mike (February 6, 2018). "Justin Bieber To Feature On Poo Bear & Jay Electronica's "Hard 2 Face Reality"". Idolator. Retrieved April 9, 2018.
6. A., Aron (February 5, 2018). "Justin Bieber & Jay Electronica Have A Collaboration Dropping This Month". HotNewHipHop. Retrieved April 9, 2018.
7. "Hard 2 Face Reality / Poo Bear TIDAL". Tidal. Retrieved April 9, 2018.
8. "Poo Bear feat. Justin Bieber & Jay Electronica – Hard 2 Face Reality" (in German). Ö3 Austria Top 40. Retrieved April 18, 2018.
9. "Poo Bear Chart History (Canadian Hot 100)". Billboard. Retrieved April 17, 2018.
10. "ČNS IFPI" (in Czech). Hitparáda – Digital Top 100 Oficiální. IFPI Czech Republic. Note: Select 15. týden 2018 in the date selector. Retrieved April 26, 2018.
11. "Poo Bear feat. Justin Bieber & Jay Electronica – Hard 2 Face Reality". Tracklisten. Retrieved April 25, 2018.
12. "Poo Bear feat. Justin Bieber & Jay Electronica – Hard 2 Face Reality" (in Dutch). Single Top 100. Retrieved April 20, 2018.
13. "NZ Heatseeker Singles Chart". Recorded Music NZ. April 16, 2018. Retrieved April 13, 2018.
14. "Poo Bear feat. Justin Bieber & Jay Electronica – Hard 2 Face Reality". VG-lista. Retrieved April 21, 2018.
15. "ČNS IFPI" (in Slovak). Hitparáda – Singles Digital Top 100 Oficiálna. IFPI Czech Republic. Note: Select 15. týden 2018 in the date selector. Retrieved April 26, 2018.
16. "Poo Bear feat. Justin Bieber & Jay Electronica – Hard 2 Face Reality". Singles Top 100. Retrieved April 20, 2018.
17. "Poo Bear feat. Justin Bieber & Jay Electronica – Hard 2 Face Reality". Swiss Singles Chart. Retrieved April 16, 2018.
18. "Poo Bear Chart History (Bubbling Under Hot 100)". Billboard. Retrieved April 17, 2018.
19. "Brazilian single certifications – Poo Bear – Hard 2 Face Reality" (in Portuguese). Pro-Música Brasil. Retrieved July 12, 2024.
20. "Danish single certifications – Poo Bear feat. Justin Bieber & Jay Electronica – Hard 2 Face Reality". IFPI Danmark. Retrieved April 12, 2023.
21. "POO BEAR FT JUSTIN BIEBER & JAY ELECTRONICA "2 Face Reality" - (Radio Date: 20/04/2018)". radiodate.it. Retrieved 2 February 2019.