GuestReady

GuestReady is a property management company and online travel agency headquartered in Trogen, Switzerland.^[1] Founded in 2016, it is active in Europe, the Middle East and Southeast Asia. It helps hosts manage their properties on online rental marketplaces such as Airbnb.^[4][5][6]

GuestReady Group

Company type	Privately held company
Industry	Property management Travel agency
Founded	2016; 8 years ago (2016)[1]
Headquarters	Trogen , Switzerland[1]
Area served	United Kingdom, France, United Arab Emirates, Portugal, Malaysia
Key people	Christian Mischler (Chairman) Alexander Limpert (CEO) Patrick Degen (CFO) François Lavie (CTO)
Brands	GuestReady, BnbLord, Oporto City Flats, We Stay In Paris, RentalReady,[2] The Porto Concierge[3]
Website	www.guestready.com

The GuestReady Group offers short-term rental management via the brands GuestReady, Oporto City Flats, and We Stay In Paris. GuestReady focuses on Airbnb management, which includes services such as customer relationship management (CRM), revenue management, marketing channel management,^[4] guest check-in, facility and laundry services. The group also offers Business-to-business services and distributes the information technology system as RentalReady to other property managers that intend to offer short-term rental management to their clients.^[7][8]

The group is active in Europe, Middle East and Asia. It offers property management as GuestReady in the United Kingdom (London, Manchester, Edinburgh), France (Paris, Cannes, Lyon, Bordeaux), Portugal (Lisbon, Porto), United Arab Emirates (Dubai), Malaysia (Kuala Lumpur) and Hong Kong.^[8][9] GuestReady offered Airbnb-management in Singapore between 2016 and 2018 but decided to pull out of the market due to changes in regulation of short-lets in Singapore.

History

GuestReady was founded in April 2016 by Alexander Limpert (CEO), Christian Mischler (Executive Chairman) and Patrick Degen (CFO).^[10][11]

In summer 2017, European competitor Easy Rental Services was acquired and GuestReady announced a seed round of US$3 million, led by the Russian fund Impulse VC.^[12][13] In December 2018, GuestReady acquired Portugal-based Oporto City Flats.^[14] At the same time, GuestReady took over the management of the property portfolio of We Stay In Paris, a local competitor in France.^[14][15]

In April 2019, GuestReady acquired BnbLord, the largest short-term rental management company in France and Portugal by delivering short-term rental management on a portfolio of 1,000 properties.^{[8][7][16][17]} The founders of BnbLord, Léo Bonnet, Jacques Lavie, and François Lavie, joined the GuestReady Group in senior management positions.^[18][19]

In parallel to the BnbLord acquisition, GuestReady created an umbrella brand called GuestReady Group.^[17] It reported a portfolio of more than 4,000 properties.^[20][8]

References

1. "GuestReady AG". startup.ch. Retrieved 26 May 2023.
2. "Gianpaolo Vairo é o novo responsável pelo RentalReady da GuestReady".
3. "GuestReady compra The Porto Concierge. Torna-se líder da gestão de Alojamento Local em Portugal".
4. Augustín, Cocola-Gant (2021). "Apartamentos turísticos, Covid-19 e capitalismo de plataformas" [Short-term rentals, Covid-19, and platform capitalism]. Finisterra: Revista Portuguesa de Geografia (in Portuguese). 55 (117): 211–216. Por exemplo, empresas como a Hostmaker, a Sweet Inn e a Guest Ready contam com portfólios de milhares de apartamentos em toda a europa. O ponto importante em relação à situação atual é como a estrutura de gestão dessas agências permite anunciar os apartamentos em diferentes plataformas digitais simultaneamente. Para fazer isso, elas usam programas informáticos de gestão de propriedades, que são conhecidos em inglês como channel manager, e que é uma tecnologia usada há anos pela indústria hoteleira para poder comercializar o mesmo produto on-line (neste caso apartamentos) em diferentes canais como a Airbnb, a Homeaway e a Booking.com. [For example, companies like Hostmaker, Sweet Inn and Guest Ready have portfolios of thousands of flats across Europe. The important point in relation to the current situation is how the management structure of these agencies allows them to advertise flats on different digital platforms simultaneously. To do this, they use property management software, known in English as channel manager, which is a technology that has been used for years by the hotel industry to be able to market the same product online (in this case flats) on different channels such as Airbnb, Homeaway and Booking.com.]
5. Russell, Jon (18 June 2019). "guestready-raises-6m". TechCrunch.
6. Hoong, Tan Kit (16 August 2016). "Getting your GuestReady for your Airbnb rentals". The Star.
7. Schwyter, Adrien (4 January 2017). "BnbLord: la start-up qui prend soin de votre appartement sur AirBnB". challenges.fr (in French). Retrieved 12 May 2019.
8. Russell, Jon (April 2019). "GuestReady, a service for Airbnb hosts, doubles down on Europe with another acquisition". TechCrunch. Retrieved 12 May 2019.
9. Russell, John (19 August 2016). "GuestReady provides Airbnb hosts with the services to professionalize their rental". TechCrunch.
10. "Executive Profile: Alexander Limpert". Bloomberg L.P.
11. Williams, Henry (22 October 2018). "People's Champion finalist 2018: GuestReady". startups.co.uk.
12. Leguilloux, Claude (26 October 2017). "GuestReady, lève 2,6 ME et rachète Easy Rental Services". boursier.com (in French). Retrieved 12 May 2019.
13. Russell, Jon (25 October 2017). "GuestReady, a service for Airbnb hosts to manage their property, raises $3M". TechCrunch.
14. Loritz, Mary (13 December 2019). "Airbnb management startup GuestReady acquires Oporto City Flats and We Stay In Paris". eu-startups.com.
15. "GuestReady Buys Oporto City Flats; Takes Over We Stay In Paris Portfolio". FinSMEs. 14 December 2018.
16. "Conciergerie BnbLord : la location saisonnière n'a jamais été aussi simple". lepoint.fr (in French). 24 September 2018. Retrieved 12 May 2019.
17. Armand, César (11 April 2019). "Galaxie Airbnb : pourquoi la conciergerie GuestReady rachète BnbLord". latribune.fr (in French). Retrieved 12 May 2019.
18. Hamladji, Samir (27 December 2017). "BnbLord, La Start-Up Qui Rassure Les Propriétaires Sur Airbnb". Forbes (in French). Retrieved 12 May 2019.
19. Porrometo, Gabriele (14 October 2016). "BnbLord, l'entreprise française qui prend soin de votre appart AirBnB". Numerama (in French). Retrieved 12 May 2019.
20. "La société de conciergerie GuestReady rachète BnbLord". lefigaro.fr (in French). 11 April 2019. Retrieved 12 May 2019.

External links

• Official website