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Festive winter period in Mexican, Guatemalan and some other countries in Central Americaculture From Wikipedia, the free encyclopedia
Guadalupe-Reyes Marathon is a concept typical of Spaniard Heritage culture. It began in the decade of the 1970s in Guatemala and 1990s in Mexico and informally refers to the festive period from December 12 (Day of the Virgin of Guadalupe) to January 6 (Day of the Epiphany, popularly known as "Reyes Magos" or Three Wise Men). During this period there are several holidays which, linked together, create a "marathon" of festivities.[1] During this period, the challenge is not only to attend the festivities but to at least drink any type of alcoholic beverage every day.[citation needed] This Marathon is not part of the Mexican Folklore; it is merely a pop-culture activity.
The celebrations linked together by the Guadalupe-Reyes Marathon are:
The name of the marathon (Guadalupe Reyes) has also been used in advertising. Certain comedy shows [which?] sometimes feature the fictional character of "Guadalupe Reyes", a proper Mexican name which can belong either to a male or a female.
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