Greatest Love Story

"Greatest Love Story" is a song recorded by American country music group LANCO. It was released in March 2017 as the second single from their debut studio album Hallelujah Nights. Lead singer Brandon Lancaster wrote the song, and Jay Joyce was the producer. The track is about two people falling in and out of love with each other, before reuniting after realizing that they needed each other in their respective lives. "Greatest Love Story" reached number one on both the Billboard Country Airplay and Hot Country Songs charts respectively, giving the group their first number-one country hit. It also charted at number 45 on the Hot 100 chart. The song achieved similar chart success in Canada, peaking at number 2 on the Canada Country chart and number 57 on the Canadian Hot 100 chart.

"Greatest Love Story"
Single by LANCO
from the album Hallelujah Nights
Released	March 6, 2017 (2017-03-06)
Genre	Country
Length	3:42
Label	Arista Nashville
Songwriter(s)	Brandon Lancaster
Producer(s)	Jay Joyce
LANCO singles chronology
"Long Live Tonight" (2016) "Greatest Love Story" (2017) "Born to Love You" (2018)

An accompanying music video for the song, directed by Justin Key, retells the story in the 1980s.

Content

Samantha Stevens of CMT wrote that it "chronicles the story of two kids falling in love and weathering the seasons of change in their lives before coming back together again for good."^[1] Lead singer Brandon Lancaster, who wrote the song, told Taste of Country that "It’s a story of two people getting together and then separating and then realizing through that separation that what they needed in life was each other."^[2]

Commercial performance

"Greatest Love Story" first entered at number 58 on Billboard's Country Airplay chart of March 18, 2017,^[3] and at number 50 on Hot Country Songs the same week.^[4] It reached number one on Country Airplay for the chart dated December 2, 2017, becoming Lanco's first number-one hit.^[5] The song was certified Gold by the RIAA on October 20, 2017,^[6] and has sold 556,000 copies in the United States as of March 2018.^[7]

Music video

Justin Key directed the song's music video. The video is set in the 1980s and retells the song's story, which features two lovers "going their separate ways" before reuniting.^[8]

Charts and certifications

Weekly charts Chart (2017–2018) Peak position Canada (Canadian Hot 100)[9] 57 Canada Country (Billboard)[10] 2 US Billboard Hot 100[11] 45 US Adult Pop Airplay (Billboard)[12] 37 US Country Airplay (Billboard)[13] 1 US Hot Country Songs (Billboard)[14] 1 Year-end charts Chart (2017) Position US Billboard Country Airplay[15] 48 US Billboard Hot Country Songs[16] 24 Chart (2018) Position US Country Airplay (Billboard)[17] 55 US Hot Country Songs (Billboard)[18] 41 Decade-end charts Chart (2010–2019) Position US Hot Country Songs (Billboard)[19] 48

Certifications Region Certification Certified units/sales Canada (Music Canada)[20] 2× Platinum 160,000‡ United States (RIAA)[21] 2× Platinum 2,000,000‡ ‡ Sales+streaming figures based on certification alone.

References

1. Stephens, Samantha (June 15, 2017). "LANco and the "Greatest Love Story" Band Offers Cinematic and Nostalgic Video for Latest Single". CMT. Archived from the original on June 16, 2017. Retrieved 31 August 2017.
2. Thiel, Mike (May 6, 2017). "Lanco Share Inspiration Behind New Single 'Greatest Love Story'". Taste of Country.
3. "Country Airplay". Billboard. March 18, 2017.
4. "Country Songs". Billboard. March 18, 2017.
5. Asker, Jim (November 21, 2017). "LANCO's 'Story' Adds First No. 1 Chapter on Country Airplay". Billboard.
6. "American certifications – Lanco – Greatest Love Story". Recording Industry Association of America.
7. Bjorke, Matt (March 28, 2018). "Top 30 Digital Country Singles: March 28, 2019". Roughstock. Retrieved May 3, 2018.
8. McKenna, Brittney (June 5, 2017). "See Country-Rock Band Lanco's Heartwarming 'Greatest Love Story' Video". Rolling Stone Country.
9. "LANco Chart History (Canadian Hot 100)". Billboard. Retrieved January 9, 2018.
10. "LANco Chart History (Canada Country)". Billboard. Retrieved November 28, 2017.
11. "LANco Chart History (Hot 100)". Billboard. Retrieved November 21, 2017.
12. "LANco Chart History (Adult Pop Songs)". Billboard. Retrieved May 1, 2018.
13. "LANco Chart History (Country Airplay)". Billboard. Retrieved November 21, 2017.
14. "LANco Chart History (Hot Country Songs)". Billboard. Retrieved November 28, 2017.
15. "Country Airplay Songs – Year-End 2017". Billboard. Retrieved December 18, 2017.
16. "Hot Country Songs – Year-End 2017". Billboard. Retrieved December 18, 2017.
17. "Country Airplay – Year-End 2018". Billboard. Retrieved December 7, 2018.
18. "Hot Country Songs – Year-End 2018". Billboard. Retrieved December 7, 2018.
19. "Decade-End Charts: Hot Country Songs". Billboard. Retrieved January 3, 2020.
20. "Canadian single certifications – Lanco – Greatest Love Story". Music Canada.
21. "American single certifications – Lanco – Greatest Love Story". Recording Industry Association of America. Retrieved November 29, 2022.