Grace Beverley
Social media influencer (born 1997) From Wikipedia, the free encyclopedia
Grace Margaret Beverley is an English entrepreneur, influencer, and podcaster.[1] She is the founder of TALA, Shreddy and The Productivity Method.[2] Formerly known online by her moniker GraceFitUK, Beverley founded TALA and Shreddy whilst studying music at St Peter's College, Oxford.[3]
Grace Beverley | |
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| Born | Grace Margaret Beverley 16 February 1997 London, England |
| Alma mater | St Peter's College, Oxford |
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| Relatives | Sir Nigel Broackes (grandfather) |
Early life and education
Grace Margaret Beverley was born in London, England, on 16 February 1997 to Victoria Broackes, a curator at the Victoria and Albert Museum (daughter of multimillionaire businessman Sir Nigel Broackes),[4][5] and Peter Beverley, the head of a business consultancy firm. She is the third of four daughters.[6][7]
Beverley attended Francis Holland School[8] and St Paul's Girls' School.[9] As a teenager, she was head chorister at Salisbury Cathedral.[7] She received a choral scholarship at St Peter's College, Oxford, where she studied music as an undergraduate,[10] graduating in 2019,[11] and receiving her Master of Arts in 2023.[12][failed verification]
Career
Summarize
Perspective
Social media influencer
At the age of 18, Beverley began to grow her social media accounts - primarily YouTube and Instagram under the name GraceFitUK.[13] She marketed herself as a lifestyle vlogger with a focus on fitness, studying at Oxford, and veganism. She now has an audience of over 1 million followers on these platforms.[12][3] She also sold resistance bands and workout plans[12] and worked with international brands such as fitness company Gymshark.[14] YMU talent agency signed Grace Beverley in April 2024.[15]
Businesses
Beverley has established three companies: TALA, Shreddy, and The Productivity Method.
TALA
TALA is a sportswear and fashion brand that markets itself as providing ethically made quality clothing.[16] According to the company, most garments are made from recycled materials such as plastic bottles upcycled into yarn, or factory offcuts.[16] TALA was launched in 2019 with the support of an influencer brand-building company and turned over £6.2 million in its first year.[17][better source needed] In April 2021, Beverley re-acquired the business. She appointed Morgan Fowles as managing director of TALA in 2021 to help her find investments.[18][19] Tala raised £4.2 million in December 2021, in funding led by Active Ventures and Venrex, and the team grew to over 40 people.[20] In 2022, it raised $5.7m in an investment round with venture capital firms.[20] TALA’s sales were in eight figures for 2023, up 100 per cent from 2022. In 2023, Fowles was named TALA’s CEO.[18]
Shreddy
Shreddy is a fitness product and technology brand. Users pay a monthly fee to access exercise classes and meal plans on the mobile app and can buy the equipment required to complete the classes.[21] Shreddy also sells a range of dietary supplements and protein bars which are stocked in supermarkets and pharmacies.[22] Beverley is the founder and current CEO of Shreddy.[23]
Some equipment now sold by Shreddy was originally designed for one of Beverley's previous businesses, B_ND, which focused on resistance bands for home and gym use. The B_ND concept was assimilated into the Shreddy brand in 2020.[24][25]
The Productivity Method
In 2022, Beverley founded The Productivity Method, which sells planners and diaries.[26] The planners follow the productivity model set out in Beverley’s book Working Hard, Hardly Working: How to achieve more, stress less and feel fulfilled.[27]
Retrograde
In July 2024, Beverley teamed up with Jake Browne and Gary Meehan to launch Retrograde, an AI-powered talent management system for content creators.[28]
Podcast
Beverley hosts a weekly podcast titled Working Hard, Hardly Working where she interviews guests about their careers and the habits that led them to success.[29]
Recognition
Beverley was on the 2020 Forbes 30 Under 30 Europe Retail & Ecommerce list.[30] In 2020, Beverley was awarded the James Joyce Award by University College Dublin.[31]
Publications
Beverley, Grace (2021). Working Hard, Hardly Working. Penguin. ISBN 9781529159004.
References
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