Glossier
Skincare and beauty brand From Wikipedia, the free encyclopedia
Skincare and beauty brand From Wikipedia, the free encyclopedia
Glossier is a beauty brand founded by Emily Weiss in 2014. It started as an online-only company, building on the popularity of the beauty blog "Into the Gloss".[1] Glossier was one of the first direct-to-consumer beauty companies when it launched in 2014, and has grown to over 10 retail locations in addition to global distribution in Sephora, SpaceNK, and Mecca.[2] The brand's products span skincare, makeup, bodycare, fragrance, and merch.
 | This article contains promotional content. (July 2024) |
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Weiss began her career in the fashion industry and gained public attention through her beauty blog "Into The Gloss" while working at Vogue. Inspired by the direct interactions with her readers, she founded Glossier with the mission to democratize beauty and create products that enhance natural beauty.[3][4]
Glossier raised $2 million in seed funding from Forerunner Ventures, and launched Glossier.com with four products: an all-purpose balm, a facial mist, a sheer skin tint, and a moisturizer.[5][6] The site developed philosophy of "skin first, makeup second",[7] promoting a relaxed approach to beauty.[8] It later expanded its product line to include skin serums, masks, shower gel, body lotion, fragrance, lip balms and lipstick.[9]
In 2018, Glossier more than doubled its revenue in 2018, adding over 1 million new customers.[10] In 2018 and 2019, Glossier raised another $150 million, valuing the company at $1.2 billion.[11][12] That year it introduced a clothing line, GlossiWEAR, and its first physical retail location.[13][8]
In May 2022, Weiss stepped down as CEO of Glossier, but stayed on its board as executive chairwoman. Kyle Leahy, Glossier's former chief commercial officer, took over as CEO.[14]
Glossier gained recognition for its inclusive marketing campaigns showcasing individuals of various skin tones, ages, and genders, including through social media and a blog called Into the Gloss, building relationships directly with consumers in a direct-to-consumer business model that allowed it to solicit feedback directly from customers. Glossier was one of the first to do this in the cosmetics industry.[15][16]
Individual products have received beauty awards from fashion magazines, including a number from Allure.[17][18]
Critiques on social media surrounding the new formula of the Balm Dot Com lip balm caused the company to reintroduce the previous formula.[19]
In 2020, Glossier became the first-ever beauty partner of the WNBA, and has renewed the partnership in recent years.[20] In 2024, Glossier became the first beauty partner of USA Basketball. [21]
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