George P. Rowell

George Presbury Rowell (July 4, 1838 - August 28, 1908) was an American advertising executive and publisher. He founded Printers' Ink, the first advertising trade magazine, in 1888.^[1][2]

George P. Rowell
Born	(1838-07-04)July 4, 1838 Concord, Vermont
Died	August 28, 1908(1908-08-28) (aged 70) Poland Spring, Maine
Occupation(s)	Advertising executive, publisher
Signature

Life and career

Office of Geo. P. Rowell, New York, 1860s^[3]

George P. Rowell was born in Concord, Vermont on July 4, 1838, and grew up in Lancaster, New Hampshire.^[4]

In the early 1860s, he opened an advertising agency in Boston. He offered advertising space in New England newspapers and eventually nationwide. In 1869, he issued the first Rowell's American Newspaper Directory listing 5,778 American papers.^[5] Eventually, he opened an office on the ground floor of the New York Times building.

Rowell died in Poland Spring, Maine.^[6]

References

1. Pendergrast, Mark (March 17, 2000). For God, Country, and Coca Cola: The Definitive History of the Great American Soft Drink and the Company That Makes It. Basic Books. p. 10. ISBN 9780465054688. Retrieved May 12, 2021 – via Google Books.
2. Mierau, Christina B. (January 1, 2000). Accept No Substitutes!: The History of American Advertising. Twenty-First Century Books. pp. 36–38. ISBN 9780822517429. Retrieved May 12, 2021 – via Google Books.
3. Geo. P. Rowell and Co.'s American Newspaper Directory, New York: Geo. P. Rowell & Co., 1869
4. Morris, Charles, ed. (1896). Men of the Century: An Historical Work. L. R. Hammersly & Co. p. 67. Retrieved August 19, 2020 – via Internet Archive.
5. "George P. Rowell retires: The dean of the advertising men honored at a dinner". The New York Times. November 1, 1905. p. 10. Retrieved May 12, 2021 – via Newspapers.com.
6. "George P. Rowell Dead.; New York Publisher Dies at Poland Springs, Me". The New York Times. August 29, 1908. p. 2. Retrieved May 12, 2021 – via Newspapers.com.

External links

• George P. Rowell via Advertising Hall of Fame
• Library of Congress. List of Rowell's newspaper directories
• Directories via HathiTrust