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Gelert Limited is a British camping and outdoor clothing importer founded in Gwynedd, north Wales. Since 2013, it has been owned by Frasers Group.
 | |
| Formerly | SD Gel Outdoor Retail Limited (19–26 June 2013)[1] |
|---|---|
| Industry | Camping and leisure |
| Founded | 13 June 1975 |
| Headquarters | Martland Park, Wigan |
Area served | Worldwide |
| Products | Camping, walking, and mountaineering equipment |
Number of employees | 40 |
| Parent | Brands Holdings Limited[2][a] |
| Website | gelert |
The company is named after the dog Gelert of Prince Llywelyn the Great, who was Prince of Gwynedd. It started in Bryncir in Gwynedd in 1970.[5] In 2003 it announced plans for a £4.5 million expansion to its Porthmadog base,[6] which opened in 2004. It has the exclusive licence to the QuickPitch tent[7] designed by Bournemouth University graduate Franziska Conrad.
In 2012 the company closed its Porthmadog headquarters, which it relocated to its Widnes site.[5] In June 2013 the company went into administration and was taken over by Sports Direct International PLC.[8]
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The products it sells are:
- Tents
- Sleeping bags
- Rucksacks
- Walking equipment
- Outdoor cooking equipment
- Torches and camping lights
- Outdoor clothing and walking boots
- Equestrian clothing
- Fishing clothing
- Workwear
- Pet equipment and some pet food
- Brands Holdings Limited, called Brands Inc Limited from 2000–2004, is a private limited company registered in the United Kingdom.[3] It is wholly owned by Frasers Group plc.[4]
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