GU (retailer)

Japanese clothing brand From Wikipedia, the free encyclopedia

GU (retailer)

G.U. (ジーユー, jīyū) is a Japanese discount casual wear designer, manufacturer and retailer, with 451 stores (As of 31 May 2022) across Japan.[1] It is fully owned by the company Fast Retailing, which is better known as the owner of the retail chain Uniqlo. The name is a pun of the word jiyū (自由), meaning "liberty, freedom" and its slogan means “more freedom in fashion” (ファッションを、もっと自由に). Its signature product is a pair of jeans costing 990 yen. As of November 2023 there are 472 locations.[2]

Quick Facts Company type, Industry ...
G.U. Co., Ltd.
株式会社ジーユー
Company typeKK
IndustryFashion retail
Founded21 February 1973; 52 years ago (1973-02-21)
Headquarters,
Japan
Number of locations
455
ParentFast Retailing
Websitegu-global.com
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History

GU opened its first shop in Chiba Prefecture in October 2006[3] as a more affordable concept in fashion than Uniqlo. In 2013, the company opened its first overseas shop in Shanghai.[4] In 2018, G.U. opened its first store in South Korea.[5][6] In 2022, G.U. opened its first pop-up store in the United States at New York City.[7][8] G.U. opened its first permanent flagship store outside Asia in New York City at the SoHo area in September 19, 2024. The pop-up store, which opened in 2022, has closed in August 2024.[9]

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GU Shibuya
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GU Store in Taipei 2016

References

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