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G5 Entertainment is a Swedish video game developer that produces free-to-play mobile games.[1]
| Company type | Public |
|---|---|
| |
| Industry | Video games |
| Founded | 2001 |
| Headquarters | , |
Key people | |
| Website | g5 |
G5 Entertainment was established in Moscow in 2001, founded by Aleksandr Tabunov, Sergey Shults and Vlad Suglobov.[2] In 2006, the company went public on the Nasdaq Nordic exchange under the ticker G5EN.[3][4] In 2021, the company had grown significantly since it was founded.[5] In 2022, due to having a workforce based in Russia and Ukraine, G5 was particularly affected by the Russian invasion of Ukraine, and the company opened new offices across Europe.[6] At the start of the invasion, G5 had 500 employees in Russia and as many in Ukraine.[7]
In 2024, G5 Entertainment was included in the Europe’s Long-Term Growth Champions ranking in Financial Times report.[8]
G5 is primarily active in the mobile games market.[2] Their games primarily target older women.[9] In 2011, G5 released Virtual City Playground, their first game with freemium monetization.[10]
As of 2018, their title Hidden City was responsible for most of their revenue, and represented a majority of the market share for hidden object games.[9][11] However, later that year, analyst Daniel Zetterberg reported that the game's revenue had passed its peak.[12] After Hidden City, which had been licensed from another developer, G5 focused more on their own game development.[13]
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