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Record label founded by Swizz Beatz From Wikipedia, the free encyclopedia
Full Surface is a record label founded in 2001, by American hip hop recording artist and record producer Swizz Beatz. The label used to operate through Sony's J and through Universal's Interscope, Motown and Universal Motown. However, the label also had released material through joint ventures with other companies outside the Sony BMG group.
| Full Surface Records | |
|---|---|
| |
| Parent company | BMG |
| Founded | 2001 |
| Founder | Swizz Beatz |
| Distributor(s) | J |
| Genre | Hip hop, R&B |
| Country of origin | United States |
The label was launched in 2001 in a joint venture deal with Clive Davis's J Records, which was under BMG. The first artist signed to the label was Philadelphia, Pennsylvania based battle rapper Cassidy, who was affiliated with Ruff Ryders from being discovered by Swizz Beatz's father and as a member of Larsiny signed to Ruff Ryders's subsidiary label TD Entertainment. Other artists signed to the label after its launching were Mashonda, Swizz Beatz's partner, and Ruff Ryders artist Yung Wun. In a January 2003 interview with AllHipHop, Swizz Beatz said: "My new label [Full Surface] is on its way, by storm. We are moving like the army on the creep. I wanted something new so I got a mix of talent – Bounty Killa, Cassidy, Mashonda, Yung Wun, Big Tigg and Mr. Sweat – with me the beat man."[1] Despite the affiliations of Bounty Killa, Big Tigger, and Keith Sweat, they were never officially signed to the label.
In March 2004, Full Surface released Cassidy's debut studio album, Split Personality. The lead single from the album was Hotel, and the second single was Get No Better (featuring Mashonda). Hotel peaked in the top 5 on the Billboard Hot 100, while the album peaked in the top 3 on the Billboard 200 and was certified gold in America in one month. In December of that year, rapper Yung Wun released his debut studio album, The Dirtiest Thirstiest. The album was supported by Yung Wun's biggest single, Tear It Up, which peaked in the top 80 in the Billboard Hot 100. The Dirtiest Thirstiest failed to make an impact on the charts, and by 2006 Yung Wun was dropped from J and Full Surface.
In 2005, Cleveland-based rap group Bone Thugs-n-Harmony, signed with Full Surface and secured a distribution deal with Interscope, the following year.[2] In 2005, DMX was about to sign to Full Surface but chose Sony Urban Music instead.[3] In April 2006, it was announced Ruff Ryders alumni Eve, signed a joint venture deal with Full Surface and Dr. Dre's Aftermath.[4] Eve went on to release the singles "Tambourine" and "Give It to You". In October 2007, it was announced another Ruff Ryders alumni, Drag-On, signed a record deal with Full Surface.[5][6]
Artists
Executives
| Artist | Album | Details |
|---|---|---|
| Swizz Beatz | Swizz Beatz Presents G.H.E.T.T.O. Stories (released with Ruff Ryders and DreamWorks) |
|
| Cassidy | Split Personality |
|
| Yung Wun | The Dirtiest Thirstiest |
|
| Cassidy | I'm a Hustla |
|
| Mashonda | January Joy |
|
| Bone Thugs-n-Harmony | Strength & Loyalty (released with Interscope) |
|
| Swizz Beatz | One Man Band Man (released with Universal Motown) |
|
| Cassidy | B.A.R.S. The Barry Adrian Reese Story |
|
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