Folio (magazine)

For American University-published Folio literary magazine, see Folio literary magazine.

Folio, also known as Folio: The Magazine of Magazine Management and Folio: magazine, was a trade magazine for the magazine industry.^[2][3][4][5] The magazine was established in 1972 and became known as "the bible of the magazine publishing industry".^[6]

Folio

Former editors	Joe Hanson (1972–1991)[1]
Categories	Magazine publishing
Frequency	Monthly
Publisher	Hanson Publications, Inc. (1972–1988) Cowles Media Company (1988-1998) Primedia Inc. (1998–2004) Red 7 Media (2004–2011) Access Intelligence (2011–2020)
First issue	1972
Final issue	2020
Country	United States
Website	archive.foliomag.com

Associated initiatives included The FOLIO: Show, a magazine industry trade show and conference; FOLIO: 400, a comprehensive review of major American magazines; The FOLIO: Ad Guide, analyzing magazine advertising; and the FOLIO: Source Book, a buyer's guide for publishers.^[1]

The publishers of Folio also organized the Eddie & Ozzie Awards in recognition of high-quality magazines, and inducted new members into the Editorial & Design Hall of Fame.

Overview

The magazine covered various financial and publishing aspects of the magazine publishing industry.^[7] Folio: was a "vertical" publication "aimed at people who hold different jobs within" the magazine publishing industry.^[8] Many stories focused on a particular periodical.

Folio: produced two special annual editions:

• Folio: 400^[9][10]
• Folio: Ad Guide^[2]

Publication history

Folio: was founded in 1972 by Joe Hanson of Hanson Publications, Inc.^[1] Hanson Publications was acquired by Cowles Media Company in 1988,^[1] which was then acquired by Primedia Inc. in 1998.^[11]

In 2001, under a joint venture, Folio: and a group of other trade magazines that reported on the media industry were put under the editorial control of Steven Brill.^[12] In 2003, Folio: top editor Cable Neuhaus was fired,^[13] eventually replaced with Geoff Lewis.^[14]

In 2004, Primedia sold Folio: and a sister publication, Circulation Management, to a joint venture with Red 7 Media.^[15] Red 7 was acquired by Access Intelligence in 2011.^[16][17]

Folio: ceased print publication in 2018 and stopped publishing digitally in 2020,^[18] with the publisher promising to continue to support its other industry activities.^[19]

Awards

The Eddie & Ozzie Awards presented awards in various categories. ^[20][21]