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Florence Sender (b. January 25, 1943 – d. October 19, 2012[1]) was an American entrepreneur. She founded or served as a director of a number of companies. Sender taught at the MIT Sloan School of Management and co-founded its MIT Entrepreneurship Center.
Sender founded, directed, or participated in a number of notable business ventures. She was described as a "serial entrepreneur."[2]
Nibbles International
In 1978, Sender founded Nibbles International, a seller of all-natural cheese spreads and snacks that Sender developed and that were produced and distributed by Beatrice Foods. For her work with Nibbles, she was recognized in 1987 as a runner-up for Inc. magazine's "hottest entrepreneur in America."[3] The French food company Bongrain purchased Nibbles in 1988.[4]
Be Fine Food skincare line
In 2006, Sender founded Be Fine, a Newton, Massachusetts-based maker of food-based skincare products.[5] Be Fine's line, which is formulated entirely from food products,[6] has been distributed by retailers including CVS Pharmacy, Duane Reade, and Rite Aid.[7] The company has been cited as an example of a green, sustainable enterprise.[7]
ClickR
Sender was founder and CEO of ClickR, LLC, a 2010 retail start-up that she founded with her husband, Noam Sender.[8] ClickR announced in September 2010 that it would launch a new skincare line in October 2010.[9] Sephora began selling the start-up's products in January 2011.[10] ClickR describes its products as "completely vegan" and designed to avoid irritating sensitive skin.[11] In January 2011, the company announced that actor Cam Gigandet had signed on as a spokesperson for the brand, and characterized him as the "first official male spokesperson for a beauty brand."[11]
From 1989 to 1997, Sender was an Executive Director of the Massachusetts Institute of Technology's Sloan School of Management, where she taught MBA students.[12] Sender also lectured at Tufts University.[13]
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