Flannels (retail)

The Flannels Group Limited, trading as Flannels, is a British retailer. The company currently has 50+ locations open in the United Kingdom. In 1976, Neil Prosser founded Flannels. He remained the managing director until the brand was acquired by Frasers Group (formerly Sports Direct International) in 2017.^[6]

The Flannels Group Limited

Trade name	Flannels
Formerly	Cleverjoin Limited (1988–2000)[1]
Company type	Private
Industry	Retail
Founded	1976; 49 years ago (1976)
Founder	Neil Prosser
Headquarters	London, United Kingdom
Number of locations	50+
Products	Clothing Footwear Accessories
Services	Flannels Elite+ Flannels Rental
Number of employees	700 (2024)
Parent	Frasers Group[2][a]
Website	flannels.com

History

Neil Prosser, founded Flannels in 1976 with a menswear store in Knutsford, Cheshire.^[7]

Neil Prosser’s friendship with retailer Jim Gibson led to a joint venture in 1995^[8] with womenswear and menswear stores under the name, Cruise Flannels, being opened in Nottingham and subsequently in Birmingham and Newcastle in 1996.^{[citation needed]}

In February 2000, Prosser and Gibson went their separate ways after their venture grew to 17 stores nationwide, and the Cruise Flannels shops in Birmingham and Nottingham were rebranded as Flannels sites.^[8]

In 2012, Frasers Group bought a majority 51% stake in Flannels^[9] and in 2017, they acquired the brand in full.^[10]

Notes

1. Sportsdirect.com Retail Limited is a private limited company registered in the United Kingdom,^[3] trading as Sports Direct.^[4] It is wholly owned by Frasers Group plc.^[5]