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Danish women's magazine From Wikipedia, the free encyclopedia
Femina is a Danish language weekly magazine for women published by Aller Media in Copenhagen, Denmark. The magazine also has a Swedish edition.
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Editor | Camilla Lindemann |
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Categories | Female |
Frequency | Weekly |
Publisher | Aller Press AS |
Total circulation (2023) | 27,500 (Denmark) |
Founded | 1874 1952 (as a women's magazine) | (as a fashion journal)
Company | Aller Media |
Country | Denmark |
Based in | Copenhagen |
Language | Danish |
Website | www |
ISSN | 0014-9853 |
Femina began in its current form in 1952 and is a continuation of illustrated fashion journal Nordisk Mønster Tidende (1874–1952),[1] making it the oldest weekly magazine in Denmark.
Femina is part of Aller Media and is published by Aller Press AS.[2] The magazine has its headquarters in Copenhagen.[3] Camilla Lindemann has been editor since March 2005.[4] It positions itself towards modern women and covers fashion, food, interior design, health and beauty, psychology and culture. A Swedish edition is also produced.[4]
The 29 July 1903 edition caused a scandal when it printed "bh" as an abbreviation of "brystholder" (brassiere) for the first time.[5]
During the late 1950s, Femina featured articles on women's sport and introduced its readers to both traditional and lesser known sports.[6] In October 1959, the magazine gave its name to BK Femina, a women's football club from Slagelse.[6] They supplied kit and boots for the players and provided sponsorship and coverage to the team which became unofficial World Champions in 1970.[6][7]
In 2001, the magazine had a circulation of 87,000 copies in Denmark.[8] The circulation of the Danish version of Femina was 89,680 copies during the second half of 2003[9] and 90,000 copies for 2003 as a whole.[10] The circulation of the magazine was 52,000 copies in 2006.[2] It rose to 68,900 copies during the last six months of 2007.[11]
In the second half of 2011, Femina had an average circulation of 54,117 copies per issue.[12] In 2013, the magazine had a circulation of 50,000 copies in Denmark.[13] In 2018, the circulation was down to 38,000 copies in Denmark.
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