Feastables
Chocolate brand by MrBeast From Wikipedia, the free encyclopedia
Feastables is a chocolate and snack brand created by American YouTuber Jimmy Donaldson, better known as MrBeast online. In January 2022, Donaldson announced the creation of his company which launched its own brand of chocolate bars called "MrBeast Bar".[2] Feastables' chocolate products are manufactured in Peru by Machu Picchu Foods SAC.[3]
 | This article contains promotional content. (July 2024) |
Logo used since 2023 | |
| Company type | Private |
|---|---|
| Industry | Food processing |
| Founded | January 29, 2022 |
| Founder |
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| Headquarters | United States |
Area served |
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Key people |
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| Products | |
| Owner | Feastables Inc.[1] |
| Website | feastables |
History
Summarize
Perspective
In 2021, Jimmy Donaldson (MrBeast) involved Jim Murray, formerly the president of Rxbar, in the creation of Feastables. Murray subsequently became a co-founder and the CEO of the company.[4]
The launch was accompanied by a sweepstakes campaign offering over $1 million in prizes. Ten grand prize winners were offered the opportunity to compete for a chocolate factory in a future MrBeast video, referencing Charlie and the Chocolate Factory.[5] The video, released in June 2022, featured Gordon Ramsay as a cake judge and included a $500,000 cash prize.[6][7] Competitive eaters Matt Stonie and Joey Chestnut made appearances in the video.[8] On February 2, 2022, Feastables announced partnerships with Turtle Beach Corporation and Roccat to provide prizes for the sweepstakes.[9][10] In its initial months, Feastables reportedly achieved $10 million in chocolate bar sales.[11]
In March 2023, Donaldson faced criticism after asking fans on Twitter to "clean up" Feastables displays in stores, offering entry into a $5,000 raffle for providing proof. This prompted accusations of exploiting fans for unpaid labor.[12][13]
Initially available at Walmart, Feastables expanded to other retail locations in May 2023.[14][15][16] The brand was launched in the UK in July 2023[17] and expanded to Australia and New Zealand in September 2023.[18][19] Expansion into South Africa occurred in October 2023.[20][21]
On October 2, 2023, Feastables entered into a partnership with the Charlotte Hornets, becoming their official jersey patch sponsor for the 2023–24 NBA season and introducing a new logo.[22][23] This partnership has since ended.[24]
In February 2024, Feastables introduced a new logo on its product packaging, and the formulation of the chocolate bar was revised. The "MrBeast Bar" name was discontinued, and the "Deez Nutz" flavor was renamed "Peanut Butter" following a legal claim by the peanut company "Dee's Nuts".[25]
In April 2024, Feastables expanded its distribution to Canada.[26] In May 2024, the brand began sales in the European Union, initially in Denmark and the Netherlands.[27][28] Distribution expanded to Germany in September 2024.[citation needed] Availability in India and the Philippines was also reported in 2024, although the specific date for the Philippines is unconfirmed.[citation needed]
In September 2024, Feastables became a partner in Tony’s Open Chain.[29] Other companies participating in Tony’s Open Chain include Ben & Jerry’s and Aldi.[30][31]
In February 2025, Feastables announced it had received kosher certification from the Orthodox Union.[32]
See also
References
External links
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