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Brand of personal care products owned by Henkel From Wikipedia, the free encyclopedia
Fa is an international brand for personal care products. It is a subsidiary of German company Henkel AG.[1] Fa products include skin care lotions, creams and gels, as well as shower gels, bubble baths, soaps and deodorants.[2]
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| Product type | Personal care |
|---|---|
| Owner | Henkel |
| Introduced | 1954 |
| Website | int |
The name comes from German: fabelhafte "fabulous" and German: Fadenseife "thread soap".
The first Fa product, a new bar soap, talc powders was launched in 1954 by Henkel-subsidiary Dreiring. In 1975, Henkel's first Fa-shower gel was introduced. Fa products were since then joined by new series of bar soaps, liquid soaps, shower gels, bubble baths, roll-on deodorants, stick deodorants and deosprays.[3] As of today, Fa is marketed in some 120 countries.
In 2008, the Federal Cartel Office imposed a fine totaling EUR 21.6 million on the Henkel group for price fixing, among other things, for Fa brand shower gel.[4]
The product family includes soap, shower gel and deodorant.[5] Fa is one of the European market leaders.[6] Products are also marketed under the Fa brand in the Middle East, Africa and Asia. In total, Fa is sold in 146 countries. Since Fa gets a new appearance every few years, the brand is considered a prime example for a product relaunch.[7]
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