Extra (gum)

For the Extra gum marketed in some other countries, see Orbit (gum).

Extra is a brand of sugarfree chewing gum produced by the Wrigley Company in several markets in the world with different variations.^[1]

Extra

Extra logo in US
Pack of Extra marketed in North America
Product type	Chewing gum
Owner	Mars, Inc.
Produced by	Wrigley Company
Country	United States
Introduced	1984; 41 years ago (1984)
Website	extragum.com

Extra Dessert Delights sticks

An American piece of Extra gum is approximately 2.5 gram in weight and has 2 grams of sugar alcohol. This compares to a 1.9 gram in weight and 1 gram sugar alcohol value in an American piece of Orbit gum.^[2][3]

History

Extra was launched in 1984 to U.S. markets and became one of the most popular brands of chewing gum within five years.^[4] It was also the first sugarfree gum not to use saccharin, instead using the NutraSweet brand (aspartame), a sweetener developed by G.D. Searle & Co. that had less bitterness and was believed to be safer in humans and laboratory animals.^{[citation needed]}

As of 2001, Extra has been marketed in the U.S., Canada, Germany, China, Hong Kong, Taiwan, Australia, and New Zealand.^[5] It has also been marketed in Great Britain since 1990.^[6][7]

Extra became the sponsor of the Mexico national football team in 2011.^[8]