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Dutch variety store chain From Wikipedia, the free encyclopedia
Euroland was a Dutch variety store chain.
Formerly | 2.50 Shop (1997-2001) Knaakland (2001) |
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Industry | Retail |
Founded | 1997 |
Number of locations | 34 |
Area served | Netherlands |
Website | euroland |
In 1997, the first 2.50 Shop opened its doors, selling everything for ƒ2.50. In 2001, the similar shop called Knaakland ("knaak" was a ƒ2.50 coin) was bought by the 2.50 Shop chain. Both shops kept their original name until the introduction of the euro, less than a year later. Both shops were rebranded to Euroland, using a logo similar to that of Knaakland, and initially selling everything for a euro.
As the assortment expanded, the initial €1-only policy was dropped, and other, more expensive goods appeared. Later on however, everything displayed on the side walls was on sale for €1 with more expensive goods occupying the middle of the store.[1] This partitioning was intended to avoid confusion.
The chain went bankrupt in 2017.[2]
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