Eunoia

For the book by Christian Bök, see Eunoia (book). For the school, see Eunoia Junior College.

In rhetoric, eunoia (Ancient Greek: εὔνοιᾰ, romanized: eúnoia, lit. 'well mind; beautiful thinking')^[1] is the good will that speakers cultivate between themselves and their audiences, a condition of receptivity.^[2] In Book VIII of the Nicomachean Ethics, Aristotle uses the term to refer to the kind and benevolent feelings of good will a spouse has which form the basis for the ethical foundation of human life.^[3] Cicero translates εὔνοιᾰ with the Latin word benevolentia.^[4]

It is also a rarely used medical term referring to a state of normal mental health.^[5] Eunoia is the shortest English word containing all five main vowel graphemes.^[1]

In popular culture

• Eunoia is a work by poet Christian Bök consisting of five chapters, each one using only one vowel.
• In the science-fiction television series Earth: Final Conflict, Eunoia is the name of the native language of the Taelon race. Christian Bök was a consultant on that series and helped develop the language.
• The debut album of math rock band Invalids.^[6]
• In December 2015, the Ministry of Education in Singapore unveiled the name of a new junior College set to open in 2017, Eunoia Junior College. The unfamiliar name generated significant buzz in the Singapore community when it was first announced,^[7] including memes referencing Singlish homophones.^[8]
• Eunoia Technologies is the name of the firm Christopher Wylie founded after leaving Cambridge Analytica
• In electronic dance music, Eunoia is a song by wave/phonk artist KTrek (2020). ^[9]
• In classical music, Eunoia is a piano composition by Juan María Solare in the key of C Major (2021)
• In 2023, South Korean group Billlie released the album The Billage of Perception: Chapter Three featuring the lead single "Eunoia" ^{[10][unreliable source?]}
• In 2024, Japanese band Envy announced the release of their 8th album, 'Eunoia'. ^[11]

See also

• Iouea, a similarly short word with all the vowels.