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American author and academic From Wikipedia, the free encyclopedia
Erin Meyer (born August 22, 1971) is an American author and professor at INSEAD Business School, based in Fontainebleau, France.[1] She is most known for writing the 2014 book, The Culture Map: Breaking Through the Invisible Boundaries of Global Business a study that analyzes how national cultural differences impact business. She is also known for co-authoring the book with Netflix CEO, Reed Hastings, No Rules Rules: Netflix and the Culture of Reinvention, which became a New York Times best seller in October 2020.
Erin Meyer | |
|---|---|
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| Born | August 22, 1971 Minnesota, United States |
| Occupation(s) | Writer, professor |
| Notable work | The Culture Map: Breaking Through the Invisible Boundaries of Global Business |
| Website | erinmeyer |
Meyer is a professor of management practice in the Organizational Behavior department at INSEAD,[2] an international business school with campuses in France, Singapore and Abu Dhabi. She regularly speaks about cross cultural management and global teamwork.[3]
Meyer was born and raised in Minnesota. She has spent most of her adult life in Europe and Africa. Currently, she lives in Paris with her husband and two sons.[4]
Meyer's interest in cross-cultural management dates back to her years as a Peace Corps volunteer, teaching English in Botswana. Later, she worked in HR as a director at McKesson, then at HBOC and Aperian Global. She teaches cross-cultural management at INSEAD, where she is the programme director for the Leading Across Borders and Cultures programme and lectures internationally.[5] She has studied, for nearly two decades, how people in different parts of the world build trust, communicate, make decisions and perceive situations differently, especially in the workplace.[4] She is also a regular contributor to Harvard Business Review.[6]
In 2017 and again in 2019 she was selected by the Thinkers50 as one of the world's most influential business thinkers.
Meyer wrote her first book, The Culture Map: Breaking Through the Invisible Boundaries of Global Business in 2014. This book represents her collective research data from over thirty different countries.[7] In the book she provides a framework for evaluating different cultures and then offers strategies for improving international success.[8] She has identified 8 dimensions that capture most of the differences within and among cultures. Using this method, Meyer has also developed a self-assessment tool for Harvard Business Review, which helps in seeing where one falls on each of the eight scales.[9][10]
The book received positive reviews from critics and the media. The Huffington Post wrote that "whether you're a corporate or traditional diplomat, global traveler, government official, or passionate world citizen, this is the one book you should not miss."[11] and Forbes wrote that "The Culture Map stands out as a practical book to explain and frame a very difficult collection of concepts that are increasingly relevant today."[7] In an article about the book, Inc. called it "superb."[12]
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