Endy Sleep

Endy Sleep (also known as just Endy) is a Canadian-based, e-commerce company that sells sleep products online.^[1][2] Endy primarily operates as an online storefront, with their main headquarters in Toronto.^[3][4] Endy is Canada's largest direct online-only mattress store.^[5]

Endy Sleep

Company type	Subsidiary
Industry	Mattresses
Founded	2015
Founders	Mike Gettis, Rajen Ruparell
Area served	Canada
Products	Mattresses, pillows, bedsheets, and mattress protectors
Parent	Sleep Country Canada (2018-present)
Website	endy.com

History

Endy was founded in 2015 by CEO Mike Gettis and Chairman Rajen Ruparell (previously of Groupon International).^[6][7][8][9] In its start up year, Endy made $1 million in sales, $10 million in 2016, and $20 million in 2017.^[10] In June 2016, Endy received the Techweek100 Top Innovators Award.^[11]

In 2017, Endy appeared on CBC Dragons' Den.^[12] Dragons Michele Romanow, Arlene Dickinson, and Joe Mimran jointly offered a $1 million investment in exchange for 7.5% of the company.^[10]

In August 2018, Endy opened a new distribution centre in Langley, British Columbia. The company also operates a distribution centre in Mississauga, Ontario.^[13]

In 2018, Dominican baseball player José Bautista, formerly of the Toronto Blue Jays, became an investor for Endy after meeting with Gettis and Ruparell earlier in 2016.^[14]

In November 2018, Endy Sleep was acquired by Sleep Country Canada and will continue to operate as an independent subsidiary.^[15]

Awards

• Techweek 100 - Innovators Award (2016)^[16]
• Toronto TechCrunch Pitchoff - Audience Choice Award (2015)^[17]
• Today’s Parent Approved (2018)
• 2018 Startup 50 - 4th overall (2018)

Donation program

In the case of returned mattresses, Endy works with local Canadian charities where possible to ensure returned mattresses are donated to those in need.^[13]

References

1. "The comfort zone" The Globe and Mail. Retrieved 2016-10-20.
2. Cornick, Kate. "Endy's Foam Mattress Is Winning Over Canadians" Techvibes. Retrieved 2018-10-24.
3. "Endy Sleep Proves Mattresses Don’t Have to be Expensive" Techvibes. Retrieved 2016-10-20.
4. "10 essential Toronto shops to outfit your bedroom" blogTO. Retrieved 2016-10-20.
5. "Sleep Country Canada shares tumble in TMX debut" The Globe and Mail. Retrieved 2016-10-20.
6. Tripp, Fraser. "Savvy Shopping With Endy Co-Founder Mike Gettis" Vern Magazine. Accessed 3 Aug 2018.
7. "Meet the next generation of wealth" The Globe and Mail. Retrieved 2016-10-20.
8. "Startup of the Week – Endy Sleep" Calgary Herald. Retrieved 2016-10-20.
9. "For online-only retailers, a pop-up shop can be a great brand-builder" Archived 2021-06-19 at the Wayback Machine Canadian Business. Retrieved 2016-10-20.
10. "Dragons' Den - Endy Sleep" CBC. Accessed 3 Aug 2018.
11. Kennedy, Bruce. "Techweek Announces Techweek100 Toronto-Waterloo 2016 List" Newswire.Ca. Accessed 3 Aug 2018.
12. Cornick, Katie. "Endy Secures $1 Million To Grow Bed-In-A-Box Business" Techvibes. Accessed 3 Aug 2018.
13. Patterson, C. (2018) "Canadian Mattress-in-a-Box Brand ‘Endy’ Announces Expansion Amid Explosive Success" RETAIL INSIDER. Accessed 3 Aug. 2018.
14. "Endy Blog — You'll flip when you meet our new investor". blog.endy.com. Archived from the original on 2018-09-09.
15. O'Kane, Josh (29 November 2018). "Sleep Country buys mattress startup Endy for up to $89-million". The Globe and Mail. Retrieved 29 November 2018.
16. "Announcing Techweek100 Toronto 2016 – Waterloo 2016" Archived 2016-10-21 at the Wayback Machine Techweek. Retrieved 2016-10-20.
17. "ROSS and Uplifter Take Top Spots in Toronto TechCrunch Pitchoff Competition" Techvibes. Retrieved 2016-10-20.

External links

• Official website