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Eldon (toy company)
American toy and office supplies company From Wikipedia, the free encyclopedia
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Eldon Industries, Inc. was a toy and office supplies company located in Hawthorne, California.
History
Robert Silverstein, then working in the sales and marketing department of Eldon, became the company's president by 1949.[1] Beginning in 1957, Eldon expanded into polyethylene-based toys Billy Blastoff and Big Poly.[2] Silverstein would become the company's CEO and chairman on May 1987.[3]
On August 6, 1990, Rubbermaid announced their intentions to acquire Eldon for $235 million via a stock swap.[4] The acquisition was finalized in 1991.[5] Silverstein left the company the same year.[1] In May 1997, Rubbermaid sold Eldon and several other businesses to Newell.[6] Eldon remained a subsidiary until late 2002, when Newell folded it into the company.[7]
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References
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