Edmonds Cookery Book
Iconic cookery book in New Zealand From Wikipedia, the free encyclopedia
The Edmonds Cookery Book is a recipe book by Edmonds that focuses on traditional New Zealand cuisine. It was first published as The Sure to Rise Cookery Book in 1908[1] as a marketing tool by baking powder manufacturer Thomas Edmonds (today part of Goodman Fielder), but it is now known as a Kiwi icon.
2008 centenary edition | |
| Language | English |
|---|---|
| Publication place | New Zealand |
| Media type | |
| 641.5 | |
The cookbook has been through many editions and reprints, adapting to changing tastes and new technology. Only two copies of the first (1908) edition are known to survive.[1] In 1955, the first "De Luxe" edition was introduced. The 69th De Luxe edition was released in 2016.[2] The 2012 edition has over 500 recipes.[3]
Since 1955, the front cover has featured the former Edmonds factory in Linwood, Christchurch (demolished in 1990). Spiral binding was introduced in 1976 to allow the book to stay open and flat.[4]
With over three million copies sold by 2015, it is the best-selling New Zealand published book as of 2019,[3][5][6][7] and has been described by Ron Palenski as "much a part of New Zealand kitchens as a stove and knife".[3] It has also been called a New Zealand icon, Kiwiana,[7] and has appeared on a 2008 stamp series featuring national icons for each letter of the alphabet.[3]
Before the cookery book was created, Edmonds put recipes in the lids of the baking powder tins.[8] The book was first published in 1908, originally named the Sure To Rise Cookery Book with 50 pages.[3] In 1930 the first edition with photos was released,[9] and since 1955, the 'sure to rise' factory has been on the cover.[5] The 1971 book was dedicated to gas cooking,[10] and a microwave baking section was added in 1988.[9]
Originally, housewives could write a request to Edmonds to get a free copy.[10] Couples in the 1940s who announced that they had become engaged in the newspaper would receive a free cookbook.[9] Since 1955 it has been a paid product.[9][5]
References
External links
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