Editora Abril

Editora Abril S.A.
Company type	Private company
Industry	Media; Publishing; Broadcasting; Online services; Printing
Founded	May 1950
Founder	Familia Civita
Headquarters	São Paulo, São Paulo, Brazil
Number of locations	São Paulo; Rio de Janeiro; Brasília; Belo Horizonte; Curitiba; Porto Alegre
Key people	Roberto Civita (President of the Management Board and Editorial Director), Giancarlo Civita (Executive President of Grupo Abril)
Revenue	US$ 1.8 billion (2010)
Number of employees	5,970
Parent	Grupo Abril
Subsidiaries	Abril Educação, Dinap S.A.
Website	www.abril.com.br

Editora Abril^[1] is a major Brazilian publisher and printing company and one of the biggest media holdings in Latin America.^[2] The company was founded in 1950 by Victor Civita in São Paulo and is now part of Grupo Abril.^[2]

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Civita had initially founded his publisher as Editora Primavera, publishing an unsuccessful comic magazine named in Brazil Raio Vermelho.^[3] The following year, Civita changed its name to Abril - ^[4] referencing the month in which spring begins in the northern hemisphere -- and published its first title, Donald Duck, in Brazil called Pato Donald, which continues to run to this date.^[5] Abril's first magazine lead Civita to claim "It all started with a duck", parodying Walt Disney's declaration that "I only hope that we never lose sight of one thing – that it was all started by Mickey Mouse."

Under its name it publishes titles like AnaMaria, Tititi, Minha Novela, Sou+Eu!, Quatro Rodas, Veja, Veja Rio, Veja São Paulo, Nova, Placar, Claudia, Boa Forma, Manequim, and Exame, as well as the Brazilian editions of Disney comics, Cosmopolitan, Men's Health, Women's Health, Runner's World, and Playboy.

It also owns the Brazilian MTV and cable company Abril Grafica. In May 2006, Naspers acquired a 30% interest in Editora Abril.^[5]

[1]
Sérgio Codespoti (2001-12-01). "Editora Abril lança Heróis da TV/I, estuda nova Premium e comemora sucesso de Marvel Século 21". UNIVERSO HQ (in Brazilian Portuguese). Archived from the original on Dec 14, 2023. Retrieved 2020-09-12.
[2]
Camilla Amaral (12 October 2009). "The Abril Group and Veja, leaders in the Brazilian publishing market". In a Global. Archived from the original on Sep 24, 2015. Retrieved 6 August 2015.
[3]
Maranhão, Carlos (2016-09-27). Roberto Civita: O dono da banca: A vida e as ideias do editor da Veja e da Abril (in Brazilian Portuguese). Companhia das Letras. ISBN 9788543807096.
[4]
Gonçalo Júnior (2004). A guerra dos gibis: a formação do mercado editorial brasileiro e a censura aos quadrinhos, 1933-1964. Companhia das Letras. ISBN 9788535905823.
[5]
"Institutional Background". Grupo Abril. Archived from the original on 2013-01-11. Retrieved 2012-07-30.

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[1] [1]
Sérgio Codespoti (2001-12-01). "Editora Abril lança Heróis da TV/I, estuda nova Premium e comemora sucesso de Marvel Século 21". UNIVERSO HQ (in Brazilian Portuguese). Archived from the original on Dec 14, 2023. Retrieved 2020-09-12.

[inag-2] [2]
Camilla Amaral (12 October 2009). "The Abril Group and Veja, leaders in the Brazilian publishing market". In a Global. Archived from the original on Sep 24, 2015. Retrieved 6 August 2015.

[3] [3]
Maranhão, Carlos (2016-09-27). Roberto Civita: O dono da banca: A vida e as ideias do editor da Veja e da Abril (in Brazilian Portuguese). Companhia das Letras. ISBN 9788543807096.

[Companhia_das_Letras-4] [4]
Gonçalo Júnior (2004). A guerra dos gibis: a formação do mercado editorial brasileiro e a censura aos quadrinhos, 1933-1964. Companhia das Letras. ISBN 9788535905823.

[inst-5] [5]
"Institutional Background". Grupo Abril. Archived from the original on 2013-01-11. Retrieved 2012-07-30.

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Editora Abril

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