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Edward Craven (born 1996) is an Australian billionaire.[1] He is primarily known for co-founding the online casino Stake.com and the live-streaming platform Kick.[2][3][4]
Craven was born in 1996. His father, Jamie Craven, was banned from working in the financial services industry and jailed for 6 months in the 1980s over the collapse of investment company Spedley Securities.[5][6]
Craven plays online games and livestreams his gameplay on Kick. He has streamed alongside celebrities including Drake.[7]
Pre-Stake
After experimenting together with Bijan Tehrani with virtual gambling in RuneScape, Craven and Tehrani created Primedice, a cryptocurrency-based online dice game in 2013.[8] In 2016, they launched Easygo, a company specializing in online casino games.[9]
Stake.com
In 2017 the Stake.com brand debuted, operating through a license in Curaçao. The company maintains offices in Serbia, Australia, and Cyprus. It became one of the world's largest gambling companies.[10]
Stake.com expanded to the UK in December 2021 through a partnership with TGP Europe. It serves as the main shirt sponsor for Everton FC and Watford FC, and also backs the Sauber Formula One team.[11][12]
From 2022, Canadian musician Drake was paid $100 million annually to endorse Stake on social media.[13][14]
Kick
Launched in 2022 by Craven and his business partner, Bijan Tehrani, Kick is intended to compete with Amazon's Twitch as an online live-streaming platform.[15] The platform provides an alternative to the popular streaming service Twitch, as it provides a 95-5% split of revenues to content creators.[16]
Kick's sponsorships include the Alfa Romeo F1 Team and Everton Football Club.[4] In January 2024, Kick and Stake became the title sponsors of the Sauber F1 Team[17] for the 2024 and 2025 seasons ahead of Audi taking control of the team in 2026.[18]
Craven and Kick have been criticized for platforming racist, homophobic and antisemitic hate speech, including Holocaust denial. According to former staff, racial and homophobic slurs were also part of the office culture at Kick’s Melbourne CBD headquarters.[19][20]
Craven resides in Melbourne. In 2022 he purchased the most expensive house in Toorak, Victoria.[21]
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